Excess Stock Liquidation B2B Plaform Apps
A prominent B2B platform specializing in Excess Stock Liquidation reached out to Tarkashilpa for enhancements to its existing applications. The clients aimed to boost both the number of app users and their engagement levels. They sought an agency that could leverage its expertise to achieve these goals. Tarkashilpa's team promptly began working with the existing codebase, utilizing the in-house development team and enterprise processes effectively. As a result, we streamlined the delivery process and regularly released updated versions of the apps on their respective platforms. In the initial update, we concentrated on resolving performance issues, ensuring smoother and more responsive user interactions, which significantly improved user experience. Since users often uninstall slow or lagging apps, we prioritized this aspect. Additionally, we discovered that users were not engaging fully due to less relevant deals being presented to them. To address this, we introduced a feature to gather user preferences, allowing us to display personalized deal lists. To further enhance user engagement, we integrated Push Notifications and implemented Deep Linking, which encourages app installations by prompting users to download the app when accessing shared deal links on social media. We also developed an ML/NLP-based ChatBot to assist users with their inquiries quickly. The ChatBot has received positive feedback and generates numerous qualified leads for the sales team daily. As a result of these enhancements, app downloads surged from a few hundred to over 10,000, positively impacting user growth. Furthermore, we've observed a significant increase in sales through the apps.