The Information
The Information was established in late 2013 with a clear vision: to produce in-depth articles about the tech industry that are unique in the market. Since its inception, the publication has influenced markets, provided early insights into major acquisitions valued in the billions, and gained a reputation for having some of the top tech journalists, along with a loyal subscriber base. We are thrilled to have collaborated with The Information since 2019 to enhance their web and mobile offerings for readers. Our initial partnership involved developing their first mobile app, "Tech Top 10," which gave subscribers a more affordable option while still delivering the trusted content they expected from the site. The timeline for development was tight, as they aimed to launch it during their annual conference, allowing just 10 weeks to move from concept to launch, which included design, development, and app store submissions for both iOS and Android. Within a month, we secured a name and design and began internal testing of the app. After a challenging submission process to the App Store (which Founder Jessica Lessin chronicled), we successfully launched on schedule for both iOS and Android. Since the initial launch in 2019, we have closely collaborated with The Information’s team to enhance both their web and mobile projects. Together, we have expanded the app to include a wider array of content and introduced community-oriented features that allow subscribers to connect based on shared interests. The outcome is an attractive mobile interface with in-app notifications and various social functionalities that have met or surpassed The Information’s internal performance metrics. The Information provides various subscription options, including one for Young Professionals and annual memberships that include access to company Org Charts; you can learn more and subscribe here.