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Tank

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Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

1997

Year Founded

ABOUT TANK

Brand Strategy & Innovation Consultancy

We are a consultancy specializing in brand strategy and innovation, committed to promoting diversity, equality, and inclusion. For two decades, we have assisted leadership teams in creating impactful brands, fostering innovation within their organizations, and gaining a deeper understanding of their customers by adopting a more human-centered approach to strategy, design, and creativity.
LANGUAGES SPOKEN
English
HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

1997

Year Founded

Services
Focus
Industries
Clients
Services Provided
50% Brand Identity Design
30% Brand Guidelines Development
20% Graphic Design
40% Go-to-Market Strategy
35% Business Model Design & Validation
25% Change Management Consulting
100% Product UX Strategy

About the Team

OUR STORY
At our core, we champion a human-centred approach to strategic planning, emphasizing listening, trust, and stewardship. Recognizing the challenges faced by impact organisations—including cultural value, limited resources, and evolving community needs—we craft living strategies shaped by the authentic voices and experiences of those we serve. Our process begins with deep listening to staff, partners, and communities, ensuring decisions are rooted in real-life perspectives. We foster safe spaces for honest dialogue, empowering teams with foresight tools to make evidence-based choices. Viewing strategy as an act of stewardship, we guide organisations to make clear, values-driven decisions accountable to both current and future generations. Based in Naarm/Melbourne, our work resonates nationally and globally, honoring Indigenous custodians and their enduring cultural heritage.

Projects & Clients

Project Size & Rate
Minimum Project Size

$1,000+

Average Hourly Rate

$50 - $99/hr

Locations

Headquarters

Level 3 162 Collins St.

Melbourne, Victoria, Australia 3000
Headquarters

68 Northbourne Ave. Civic Quarter. 2600

Canberra, Australian Capital Territory, Australia 2600
Goodisnotgoodenough.