Tangible Brand Consultants

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Overview

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2007

Year Founded

ABOUT TANGIBLE BRAND CONSULTANTS

Making brands real to help businesses grow

Tangible Brand Consultants is a brand strategy, business development, and design firm based in Singapore, focusing on research. We collaborate with business leaders to utilize their brand as a strategic tool for driving innovation and change. As a PMC certified agency, we assist businesses in obtaining support from Enterprise Singapore. Your brand should guide your marketing and communications, motivate your workforce and organizational culture, influence your products and services, and impact the environments it occupies. With a clear purpose, cohesive teams, and measurable outcomes.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2007

Year Founded

Services

Focus

Industries

Clients

Services Provided

75% Brand Identity Design

25% Corporate Stationery Design

About the Team

OUR STORY

Founded in 2008, Tangible Branding Agency Singapore set out to transform how brands are perceived—as vital strategic management tools beyond mere marketing communications. Today, we stand as one of Asia's premier branding consultancies, partnering with a diverse range of clients from startups to multinational corporations across sectors. Our certified expertise through PMC enables us to align with businesses seeking Enterprise Singapore support. We assist companies in defining their core purpose and animating their brands across marketing, culture, products, and environments. Committed to integrity, we maintain honest communication and deliver thorough, responsible guidance. Emphasizing tailored solutions over one-size-fits-all, we employ data-driven insights and a curious, experimental approach to unlock meaningful breakthroughs that fuel innovation and brand growth.

Portfolio

Paint & Coating Branding: NIPSEA

NIPSEA Group

In 1962, Nippon Paint expanded beyond Japan through a partnership with Singapore's Wuthelam Holdings. Currently, the NIPSEA Group operates in 19 countries, employs over 22,000 people, and has more than 83 manufacturing sites, producing over 1.3 billion liters of paint and coatings each year. The group ranks as the leading paint and coatings manufacturer in the Asia Pacific region in terms of both output and sales revenue. Our efforts involved engaging management and staff at all levels and from all regions, as well as customers across six key divisions. Our research examined various aspects of the business, helping us grasp customer perceptions, preferences, and areas where alignment could be enhanced while recognizing regional differences. It became apparent that innovation focused on customer needs and exceptional service are central to the Nippon Paint / 立邦 brand identity. This insight informed our brand promise: "Innovation with heart and people at our core." The research also helped identify strong visual elements in different markets for Nippon Paint / 立邦, allowing Tangible to develop a refreshed set of Visual and Verbal Core Elements for the entire group. The Nippon Paint / 立邦 logo underwent subtle refinements and was introduced across sub-brands and segments. We crafted a Verbal Identity for the group based on Core Values, complemented by the group tagline "Inspired by you," which was customized for various contexts. The Visual Core Element system was designed to convey a preferred identity of being "friendly, warm, and caring" in both Trade Use (TU) and Industrial Use (IU) sectors. Tangible explored different brand architecture scenarios and product categorization alternatives, enabling us to better articulate the NIPSEA Group's diverse capabilities and offerings from both internal and external vistas before presenting recommendations to senior management.

Transport & Logistics Branding: PIL Shipping

Pacific International Lines (PIL)

Established in 1967, Pacific International Lines (PIL) is the leading cargo carrier in Southeast Asia and holds the 12th position among the world's top container shipping companies. The management aimed to create a future-oriented business that brought together over 12,000 employees under a common mission through Transport & Logistics Employer Branding. Tangible crafted a people-focused Purpose Statement that embodies PIL's traditions and addresses customer demands for genuine human interaction. The core Values—‘People-Centric,’ ‘Pushing Boundaries,’ and ‘Future-Focused’—became the guiding principles for the company. Updating the logo, which is crucial for a business with a rich history, required thoughtful engagement with stakeholders. The redesigned logo effectively represented PIL’s three values and vibrant character. The Visual & Verbal language was refreshed alongside a comprehensive suite of communication materials to highlight the company’s ‘customer-centric’ philosophy and assertive identity. Tangible also undertook a comprehensive revamp of PIL’s website, assessing content, structure, and design to honor the brand and showcase its extensive global offerings and commitment to a forward-looking, customer-oriented approach. Ensuring employee alignment was vital throughout this branding initiative, involving Offshore teams, Regional Sales Agencies, and Corporate Staff. As a result, PIL’s Purpose and Values were utilized to create ‘The Way We Work,’ which serves as the foundation of PIL's operational principles. Tangible launched an internal program featuring a campaign that concluded with a Global Townhall Address by the Chairman and CEO, followed by an Internal Activation Program designed to engage and motivate staff in embodying the Purpose, Values, and "The Way We Work."

Agriculture & Commodities Branding: Aboitiz Foods

Aboitiz Foods

Pilmico Foods is the agribusiness subsidiary of Aboitiz Equity Ventures, encompassing activities such as farming, feed production, flour milling, and trading. Aboitiz Equity Ventures recognized the potential to establish a divisional brand for its agribusinesses as it expanded geographically and in capabilities. The aim of this branding initiative is to effectively manage, integrate, and align all associated companies, brands, and products under a cohesive ‘Food Group’ umbrella brand. Tangible eagerly engaged in this branding venture, which included auditing existing brands, gathering market insights, and formulating a clear brand strategy. This strategy encompassed defining the divisional brand's name, purpose, and values, alongside a robust brand architecture and communications framework. The name chosen for the Divisional Brand was ‘AboitizFoods’. Its logo and visual identity resonated with a thoughtful, measured demeanor, symbolized by an infinity sign integrated within the wordmark. This deliberate personality influenced all aspects of the branding, from the visual of ‘grains of wheat’ to the tone and templates used for communication. The brand's purpose also served as its tagline: ‘Together We Nourish the Future’. Tangible provided a comprehensive solution for the website, overseeing both design and development, and subsequently offered guidelines for the brand. The AboitizFoods brand values—‘Integration’, ‘Expertise’, and ‘Foresight’—were pivotal in shaping the internal culture. Tangible explored various Brand Architecture scenarios, which ranged from straightforward upstream and downstream models to more segmented business lines, all while considering future growth opportunities and packaging information hierarchy. The final model accommodated the expansion of downstream markets, such as Pet Food and Farms. Tangible also recommended how to classify product ranges, streamline product branding based on recognition, and establish a hierarchy of information for packaging.

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Projects & Clients

Project Size & Rate

Minimum Project Size

$25,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$25,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

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"Tangible Brand Consultants delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

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Brand Identity Design

Corporate Stationery Design

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