Founded in 1998 as a joint venture between Nielsen, USA and Kantar, UK, TAM Media Research has been a pioneer in audience measurement and advertising research in India for over two decades. The company serves as a central intelligence hub, providing deep insights into audience behavior, brand performance, and market trends across TV, print, radio, and digital platforms. Monitoring more than 650 TV channels, 900 publications, 100 radio stations, and 3000+ digital publishers in over 20 languages, TAM specializes in leveraging unstructured data to support brand growth. Committed to data privacy, TAM complies with India's Digital Personal Data Protection Bill, 2023, and continues to innovate in data monetization by collaborating with leading media platform operators to offer precise, targeted advertising solutions.