NHLPA | A Modern Platform for the Players’ Voice
National Hockey League Players' Association NHLPA
The National Hockey League Players’ Association sought a digital platform that reflected its rich history and ongoing momentum. Established by Ted Lindsay to amplify the players' voices, the NHLPA symbolizes unity, fairness, and advancement in professional hockey. Our task was to transition that legacy into the digital realm — designing a contemporary, user-friendly, narrative-focused experience that resonates with fans, players, agents, and the media. Utilizing Sanity.io and incorporating the NHL's API, the revamped NHLPA website combines real-time data with engaging editorial content. The outcome is a fast, responsive platform that intertwines storytelling with high performance. Takt restructured the site entirely, starting with user experience and information architecture. We reorganized content to cater to diverse audiences effectively, reimagining traditionally complex sections like the Collective Bargaining Agreement (CBA) into straightforward, interactive, and contextual formats. Visually, this was not a complete overhaul but rather a digital refresh that modernized the NHLPA's well-known brand. Each page was designed as an editorial journey, blending motion, photography, and typography to capture the vibrancy of the sport and the strength of the Association. At the core of the new platform is a chapter-based storytelling system that empowers the NHLPA team to craft long-form content that integrates text, video, and data into seamless, immersive pages. This structure adds richness to essential sections like the Ted Lindsay Legacy, Player Poll, Award Recipients, CBA, and International pages. Behind the scenes, the site is engineered for durability, with Sanity’s headless architecture providing flexibility and control, while API integrations keep the content fresh and dynamic. From the outset, we prioritized accessibility, speed, and editorial freedom as essential features. The final product honors Ted Lindsay’s legacy while setting the NHLPA up for the future — a modern, player-centric platform designed to evolve alongside the game itself.