Visual identity Portlantis
The port of Rotterdam is vast and intricate, nearly beyond comprehension. To delving into the port's influence on our everyday lives and envisioning its future, Portlantis was created. As a branding agency based in Rotterdam, we were tasked in mid-2023 with converting this vision into a recognizable and impactful visual identity. The Port of Rotterdam Authority, in collaboration with BIND and Kossmanndejong, offers visitors a fresh perspective on the port through an interactive exhibition. The striking building, designed by MVRDV, features five twisted layers, each providing a unique panoramic view that corresponds to its theme. We crafted the logo, which captures the immense scale of the port within a large viewing frame: a new outlook. This includes the logo, color palette, typography, formal language system, photographic style, educational approach, and numerous examples. We developed the visual guide for all communications related to Portlantis.