GBP optimization for the Middle East Carpet Giant
Managed and optimized a single Google Business Profile, enhancing an underperforming profile that failed to represent the brand’s true market strength. This effort resulted in a 64% increase in profile views within three months, leading to greater visibility and more customers.
Problem:
Despite being a major and recognized brand, MAC's Google Business Profile was not fully optimized. Key issues included:
- Limited visibility in local search results
- Underutilized GBP features such as posts, updates, photos, and insights
- Low engagement relative to the brand’s market authority
- A profile that did not meet the standards expected of a leading, premium company
Goal:
- Boost organic visibility on Google Search and Google Maps
- Enhance profile views and discoverability through non-branded searches
- Increase interactions, inquiries, and foot traffic to the Nasr City branch
- Transform the GBP into an effective acquisition channel rather than merely a placeholder
Scope:
- Comprehensive management of one Google Business Profile (main branch – Nasr City)
- GBP optimization and ongoing management over a period of three months
- Application of local SEO best practices within Google’s ecosystem
- Performance tracking and optimization based on insights data
Approach:
Our project utilized a data-driven optimization strategy for the GBP:
- Ensured business information was accurate, relevant, and aligned with search intent
- Enhanced keyword targeting for high-intent local and product-related searches
- Regularly published Google Posts to increase engagement and maintain freshness
- Improved visual appeal through better photo management
- Used GBP insights to continually refine actions based on user behavior
Results:
Within just three months, the outcomes were impressive:
- 64% increase in profile views
- 45% increase in search discovery
- Thousands of new users discovered the brand organically
- Growth in interactions, calls, and direction requests
- More inquiries led to more customers and increased revenue
Ultimately, the Google Business Profile evolved from a weak point of contact into a highly effective local acquisition channel, fully aligned with MAC’s brand authority.