Our company proudly highlights the expertise of Jakub Ochodek, a UX Researcher known for blending user empathy with data-driven design principles. Specializing in accessibility and inclusivity, Jakub delivers insightful presentations such as "Engagement is an illusion. Why users return even when they don't want to," where he explores user engagement from a research perspective, distinguishing genuine involvement from superficial indicators. His work sheds light on design decisions that may unintentionally foster "false engagement." Attendees in Kraków can experience his compelling talk at the "Dark Side of UX" event, underscoring our commitment to advancing thoughtful, user-centered design through cutting-edge research and discourse.