Discover your workUtopia
The landscape of work is undergoing unprecedented changes. With various working methods and new technologies transforming collaboration and productivity, how should organizations adapt? These challenges affect all sectors but have distinct implications for retailers and manufacturers. We recognized an opportunity to establish Unify (Atos Collaboration) as a leader in shaping the future workplace and demonstrated how enhanced communication and collaboration can benefit businesses. This led to the launch of workUtopia, a campaign questioning the possibility of creating the ideal workplace. Collaborating with esteemed thought leaders and CEOs from the Manufacturing, Retail, and Technology sectors, we provided insights on improving communication, fostering effective collaboration, and ultimately building a more productive and satisfying work environment. This dynamic campaign featured videos, articles, e-books, quizzes, and was exclusively promoted through social media in the UK and US, supported by a dedicated microsite designed to raise awareness and generate leads over 45 days. The campaign achieved a social reach of 2,305,000 and garnered 13,620 sessions on the landing page, resulting in 291 highly targeted blue-chip leads at a cost per lead of £43. This success prompted the campaign's expansion across Europe.