SWC Partnership

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Overview

$50,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2014

Year Founded

ABOUT SWC PARTNERSHIP

Full Service Marketing Agency

Connecting Brands Worldwide The SWC Partnership was founded on a straightforward principle: effective marketing transcends borders. It travels, adapts, and creates connections. Based in Royal Tunbridge Wells, we have evolved into a boutique global marketing agency that is trusted by ambitious brands aiming to make an impact beyond their home markets. Our clients include LinkedIn, Eurowings, Lufthansa, MARS Petcare, Estée Lauder, and Harrods. We assist organizations in presenting themselves with clarity, creativity, and confidence, no matter where their audiences are located around the globe. Our Key Services Include: We operate at the crossroads of strategy and storytelling. Whether it involves developing market entry strategies and launching brands in Europe or executing complex pan-European campaigns, we infuse structure, creativity, and local knowledge into everything we undertake. European brands partner with us to harmonize campaigns across different markets, while North American companies depend on us as their local marketing team when entering Europe. Our expertise encompasses intricate B2B sectors such as technology, engineering, manufacturing, defense, automotive, and electric vehicles, as well as dynamic content marketing for large international B2C brands. Regardless of the industry, our specialty lies in simplifying complexity. In 2023, SWC became part of UP THERE, EVERYWHERE, the first global cloud-based agency. Headquartered in the UK, we operate across Europe, the USA, and the APAC region, offering a truly global agency solution while linking clients with local teams. To learn more and discuss your needs, visit our website: www.swcpartnership.com.

Languages Spoken

EnglishJapaneseGermanFrenchCantoneseSwedishPolishSpanishItalian

HIGHLIGHTS

$50,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2014

Year Founded

Services

Focus

Industries

Clients

Services Provided

30% Case Study Writing

20% Email & Newsletter Copywriting

23% Digital Strategy

22% Content Marketing Strategy

5% Email Marketing & Automation

About the Team

OUR STORY

Our Narrative Established in 2014, SWC is a specialized global marketing firm dedicated to helping brands form meaningful connections across different regions. Whether it's executing pan-European campaigns or facilitating entry into European markets, we integrate strategy, creativity, and local knowledge to achieve significant results. With a flexible structure and leadership from experienced professionals, we focus on B2B marketing in intricate sectors while also providing swift and dependable content solutions for global B2C brands. As part of UP THERE, EVERYWHERE, we combine personalized service with extensive global capabilities.

Portfolio

Bringing LinkedIn to life: Gartner HR Symposium

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The SWC Partnership collaborated with LinkedIn to provide a smooth, comprehensive event experience at the Gartner HR Symposium 2025. We assisted LinkedIn in captivating senior HR leaders and distinguishing themselves in a competitive exhibition setting, handling everything from creative concepts and booth design to logistics, speaker support, and on-site execution, effectively becoming an integral part of their team.

Driving Nordic investment into Wallonia FDI

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**The Challenge** After the success of previous campaigns in the UK for AWEX, the foreign direct investment branch of the Wallonia Government, SWC Partnership was assigned to raise Wallonia's profile in the Nordic region. Recognition of Wallonia as an investment hub was minimal, with tough competition from larger European economies. The objective was to implement an intelligent, multi-market strategy to effectively attract interest in Life Sciences and Metallurgy. The main challenges included increasing awareness in diverse Nordic markets, distinguishing Wallonia from established competitors such as Germany and France, and generating quality leads for regional investment teams. **The Solution** SWC Partnership developed a bold and unique campaign platform supported by an integrated strategy that included above-the-line (ATL), below-the-line (BTL), and through-the-line (TTL) tactics. The campaign, which ran across five Nordic countries for two years, merged strategic insights, local market customization, and engaging creative content to maintain a consistent and compelling presence. We established a comprehensive market entry strategy, designed an adaptable creative framework for each region, and implemented a data-driven media plan aimed at high-value audiences. Activities encompassed programmatic advertising, social media, digital platforms, out-of-home (OOH) advertising, and industry-specific media to ensure both extensive reach and relevance. **The Results** The campaign has shown strong mid-term results, achieving over 4.6 million impressions across platforms such as LinkedIn, Google Display, programmatic, OOH, and industry publications. It garnered more than 42,000 clicks and over 26,000 sessions, with engagement consistently increasing each month. The initiative has already yielded multiple qualified leads and sparked new investment discussions across all targeted regions. By surpassing benchmarks and enhancing cost efficiency, the campaign is contributing to Wallonia's positioning as a credible and competitive investment destination in Europe.

SAE International - Global B2B Marketing

SAE International

Established in 1905, SAE is a worldwide organization comprising over 128,000 engineers and related technical experts in the aerospace, automotive, and commercial vehicle sectors. Its main strengths include lifelong learning and the development of voluntary consensus standards. SAE offers globally recognized publications, a wide range of technical, historical, and statistical materials, as well as training and professional development opportunities. The organization’s mission is to enhance mobility knowledge and solutions for the greater good. SAE International serves as a leading entity in connecting and educating mobility professionals to foster safe, clean, and accessible mobility solutions. One of SAE’s challenges is to establish itself as a global entity rather than merely a North American company. The organization aimed to expand its presence in the EMEA region and increase awareness of its professional development and training offerings. To address this, we initially crafted a go-to-market strategy and then developed a detailed digital channel plan aimed at boosting awareness and enrollment in training courses across EMEA. We employed programmatic advertising, Google search, LinkedIn, and Meta to engage our engineering audience in both North America and EMEA, targeting where they seek online information. Additionally, we utilized digital out-of-home advertising (including 96-sheet posters and taxis) at events in London, Dubai, and North America to attract visitors to the SAE booth for more details. We executed both B2B and B2C marketing campaigns to reach a broad audience and drive sales of training courses. Our responsibilities encompassed creative development, design, channel planning, media campaign management, reporting and optimization, user experience, landing page copywriting, sales tactics, and content recommendations. As a result, we have significantly increased awareness and engagement with the Battery Academy on-demand courses in EMEA. The client has been highly impressed with our approach to the Battery Academy, leading us to take charge of additional initiatives including Battery Academy, Career Centre, Publish with SAE, Aerospace Standards, VAS, six training courses, and an expansion into the USA.

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