
Sway Group
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Overview
$50,000+
Min Project Size
10 - 49
Employees
2011
Year Founded
ABOUT SWAY GROUP
Top Influencer Marketing Agency
Sway Group provides the influencer strategy and return on investment your brand needs. With a network of over 30,000 US-based influencers, we consistently generate high-quality branded content that surpasses industry engagement rates. We offer carefully selected talent, guaranteed minimum engagement levels, and real-time performance metrics, ensuring results. Our exceptional influencer marketing campaigns can drive engagement rates up to three times higher than the industry standard, with guaranteed social media minimums and measurable outcomes. (Standard programs start at $50,000).
Unique Influencer Network. Unlike many agencies, we have our own diverse network of 30,000+ verified influencers across various social platforms and content types, all skilled at creating high-performing branded content. We exclusively collaborate with content creators based in North America.
Complete Transparency & Reporting. Our clients have access to an exclusive dashboard, offering detailed insights into audience demographics and past performance of potential influencers, as well as real-time campaign performance metrics.
Outstanding Service and Quality. Partnering with us means you benefit from a dedicated team of passionate experts focused on your business objectives, including an Account Director, Campaign Manager, multiple Influencer Management and QA staff, and an Insights & Reporting team.
Paid Amplification. Our campaigns incorporate targeted social and programmatic advertising strategies that ensure top-performing influencer content reaches your desired audience.
Recent Recognitions: Sway Group has been recognized in the Chief Marketer 200 as one of the Top Marketing Agencies in 2020, 2021, and 2022 and has received awards from PR Daily Social Media, PR Daily Niche, as well as Gold and Platinum Marcoms and Digiday Content. Sway Group is a fully women-owned and operated organization. Contact us for a complimentary strategy session.
LANGUAGES SPOKEN
English
HIGHLIGHTS
$50,000+
Min Project Size
10 - 49
Employees
2011
Year Founded
Services
Focus
Industries
Clients
Services Provided
20% Social Media Marketing
75% Influencer Marketing
5% Other Digital Marketing
About the Team
OUR STORY
Founded in 2011, Sway Group emerged from a clear vision to professionalize and simplify influencer marketing. Recognizing the disconnect between brands and influencers, our founder set out to build a more effective and approachable platform. This pragmatic and grounded philosophy has consistently guided us, establishing Sway Group as a leader in the influencer marketing industry. Our leadership team, including founder and CEO Danielle Wiley, COO Francesca Banducci, President of Creator Management Tiffany Romero, Director of Strategy Tracie Nall, Director of Paid Media & Analytics Stephanie Saunders, and Director of Creator Relations Jaclyn Leizerowicz, collectively drives our mission to connect brands and influencers seamlessly and authentically.
Projects & Clients
Project Size & Rate
Minimum Project Size
$50,000+


