At the Profit and Loss (PnL) level, True Partnerships within Digital Retail SET was established to enhance the growth of our co-founder's seven-figure Amazon brands. We collaborate with brands to boost their profitability, utilizing platforms like Shopify, Walmart, TikTok, Amazon's international markets, and paid social media advertising to increase sales. SET stands out as the leading Amazon specialist in areas such as design, PPC, operations, and multi-channel e-commerce scaling. For our Amazon partners, we offer services including graphic design, SEO for Amazon, management of Amazon PPC campaigns, supply chain support, both reactive and proactive assistance, category research, and much more. SET collaborates with Amazon through its Service Provider Network, AWS Partner Network, holds a Buy with Prime Partner status, and is a verified partner with Amazon Ads. Additionally, SET provides fractional Chief Marketing Officers (CMOs) who engage in equity partnerships to nurture brands until they reach exit. As a reliable authority in the Amazon ecosystem, SET has been featured in several prominent publications, including Business Insider, Yahoo News, The Associated Press, SEMRush (formerly for their Sellzone Amazon blog), Prosper Remix (featuring a CEO presentation), ModernRetail, Forum Brands, D1 Brands, and more.