Summon is a performance marketing agency dedicated solely to the travel industry, specializing in paid search, SEO, paid social, and conversion optimization. Founded by Paul Henderson after a decade at global agencies, Summon was built on the principle that travel marketing requires specialized expertise rather than being a subset of general marketing. Over ten years, the agency developed a proprietary search analysis platform that accelerates opportunity identification and supports informed decision-making. Additionally, Summon conducts its own market research and cultivates unique insights into demand trends, delivering greater value compared to agencies relying on common trade publications. Designed to remain small, Summon ensures every client receives focused senior-level attention rather than being managed by rotating junior staff. If their approach aligns