Sportsbook UI design and front end
Confidential Sportsbook platform (NDA)
Studio Ubique collaborated with a prominent iGaming provider to create a high-performance sportsbook UI design and front end for live betting. The aim was straightforward: to develop an interface that remains stable during rapid odds changes, featuring a clear, user-friendly, and scalable theme system suitable for multiple regions.
Challenges faced included a chaotic existing sportsbook with cluttered layouts, slow price updates, and unstable theme overrides that failed during seasonal campaigns. Users struggled to quickly scan odds, the layout changed unpredictably during gameplay, and the UI suffered from accessibility and structural issues.
To address these problems, we developed Neon Slate, an efficient, high-contrast sportsbook front end designed for speed, reliability, and clarity. Our efforts encompassed UX, UI, and complete front-end development, including a tokenized design system for easy rebranding, a component library for odds, markets, betslips, onboarding, and wallet flows, as well as responsive layouts for both desktop and mobile with 60 fps live updates. We focused on compact, legible typography and optimized motion for quick response times, ensuring accessibility with a 4.5:1 contrast ratio, clearly defined focus states, and ARIA live regions, along with built-in localization and multi-currency support.
Our tech stack comprised Vue.js components, HTML5 structure, SCSS theming, GSAP for micro-motion, and virtualization for handling long lists. The designs were crafted in Figma, with tokens exported to JSON/SCSS for consistency between design and implementation.
The results included a 28-34% reduction in time-to-first-bet on mobile, decreased layout shift (CLS < 0.07), faster loading times for live pages, and fewer support inquiries regarding "lost selections." Ultimately, this sportsbook UI design and front end demonstration that a clean structure, smooth animations, and token-based systems can transform a dynamic betting environment into a seamless and reliable experience.