Imagination Driven Originals-IDO Design
As the company's anniversary approached, the one challenge that "I do Adv" couldn't resolve on its own became increasingly urgent. They turned to us at StudioRubik, urgently requiring a rebranding—a complete transformation to achieve an internationally competitive image. Our approach to this rebranding was once again rooted in thorough research. During our Discovery Phase, we discovered that “I do” is closely linked to weddings and proposals. While their existing website had once been relevant, it was now an outdated relic from 2005—clunky, buggy, confusing, and not mobile-friendly. The company's rich history, the legacy of I Do Adv, needed to be prominently featured in the new website's design, although it was primarily presented in bullet points and calendar dates spanning two pages. We envisioned transforming the "history" section into an engaging and quirky motion graphic animation.
Introducing: I D O - Imagination Driven Originals, showcasing a complete brand identity transformation. From its visual elements to its tone and dynamic presence, IDO has evolved into a new entity that reflects the collective identity of its team, experience, and portfolio through modern design, interactive features, and engaging content. The Eye of IDO represents a pinnacle of creative vision, seamlessly woven into each visually appealing product crafted by the company. This movement-driven accent enhances website navigation and enriches all video content. The new website, designed as a full page and navigated through a series of overlapping screens, showcases a minimalist aesthetic with responsive animations that highlight the brand’s versatility and excellence. To celebrate IDO's adaptability, we incorporated chameleon-like features into their web experience—simply hit “refresh” to change the color scheme of the current page layout.