C u b e Y is a boutique independent consultancy and multidisciplinary creative design studio specializing in art direction and branding, established by Jun-Yao Yu (Y.J.Y). The studio undertakes both commissioned commercial projects and self-initiated works of various sizes worldwide. It is dedicated to helping clients develop lasting brands and offers value-driven services, aiming to exceed expectations by delivering distinctive, thoughtful, and customized design solutions through strategic thinking at any scale.