Strategic Consulting & Implementation
Dixxon Flannel Company, founded in 2013 with the aim of crafting the world's finest flannel, draws inspiration from motorcycles and hardcore punk rock. They developed a unique D-Tech fabric that resists wrinkling, shrinking, and fading. Revitalizing their classic offerings! In July 2023, the Dixxon team approached SMA for assistance. Their internal team was juggling multiple roles and lacked the expertise to elevate their email program effectively. Despite already generating substantial revenue through email, they struggled to justify the investment in additional resources. SMA provided strategic consulting and implemented new initiatives by collaborating with their design team to enhance and refresh their email flows and campaigns. In just 60 days, Dixxon saw a 66% increase in flow revenue. Our strategy involved optimizing flow triggers and time delays, conducting A/B testing, revamping segmentation, improving sending cadence, updating data capture methods, and making adjustments to product feeds and personalization.