Strategy Kiln

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Overview

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2020

Year Founded

ABOUT STRATEGY KILN

Simplify & Intensify Your Digital Strategy

"Specialized Digital Marketing Agency with Boutique Services. Certified in Storybrand. Our focus is on enhancing your brand's growth potential. Avoid spending on low-quality marketing. Our experienced team includes strategists from Fortune 500 companies and successful start-ups, but our true passion lies in rapidly advancing small businesses. We offer a range of services, including brand strategy, positioning, website design, conversion tracking, digital funnels, email marketing, and content strategy."

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2020

Year Founded

Services

Focus

Industries

Clients

Services Provided

10% Search Engine Optimization (SEO)

25% Conversion Rate Optimization (CRO)

40% Digital Strategy

15% Pay Per Click

10% Other Digital Marketing

Portfolio

Marketing & Brand Strategy for a Top Sales Company

Skaled

Optimization and enhancement of a paid search campaign resulted in generating and closing $40,000 in leads within 30 days, achieving a 10x return on ad spend. This included the creation of concepts, naming, product specifications, pricing strategies, and go-to-market plans for a new sales enablement SaaS product. Additionally, technical SEO and content strategies were implemented.

Positioning & Website for Luxury Home Builder

Hawthorn Builders

We revamped Hawthorn Builders' website into an exceptional digital showcase that boosts search rankings, enhances their brand, and attracts high-quality leads. Our process began with an in-depth analysis of their customers, market, and competitors. We worked closely with the Hawthorn Builders team to identify their ideal client—exploring their goals, concerns, and what matters most when constructing a luxury home. This understanding allowed us to develop a unique brand narrative and positioning that distinguishes Hawthorn from others. We emphasized their dedication to providing a smooth, hassle-free building experience, their meticulous attention to detail, and their ability to merge classic craftsmanship with contemporary innovation. A major enhancement was transitioning to a more robust content management system (CMS), which improved load times, security, and SEO capabilities. We also aimed to clearly set Hawthorn Builders apart from their competition by highlighting their precise craftsmanship, focus on details, and efficient homebuilding process. To boost lead generation, we introduced targeted lead magnets and ebooks that offer valuable insights for prospective homeowners. The integration of Instagram enlivened their portfolio by showcasing real-time project updates and impressive home renovations. Most importantly, the new website prioritizes the customer experience, featuring easy navigation, compelling testimonials, and a transparent step-by-step outline of their building process, allowing visitors to quickly grasp why Hawthorn Builders is the ideal choice for their dream home. The outcome is a website that is not only visually appealing but also serves as a powerful tool for lead generation, communicates their brand story, attracts the right clients, and reinforces their reputation as the premier luxury home builder in Boston.

10x ROI with Google Ads (paid search, PPC, SEM)

Skaled

In the past, Skaled invested several years and numerous dollars in Google Ads but only received low-quality leads and no closed deals. When Strategy Kiln took over their Google Ads account, we adopted a practical approach by assessing the account and the client’s business. We introduced high-intent keywords and eliminated educational keywords that were squandering budget. Within a few months, we generated a lead that resulted in a $40k deal from just $3k in ad expenditure. A few months later, the contract was extended for an additional $30k. We achieved this with an experienced US team, daily optimization of the account, and regular communication with the client.