Founded in 1983 by sisters Deborah Weinstein and Judy Lewis, Strategic Objectives is a women-owned, award-winning PR agency celebrated for its strategic, innovative marketing approaches. With over 40 years of experience, the firm crafts authentic connections between brands and consumers, delivering impactful campaigns that encompass media relations, social media, influencer marketing, and more. Their methodical process begins with in-depth research and strategic thinking, enabling tailored solutions that distinguish each client. Recognized globally, including accolades from IABC and Clutch.com, SO is committed to diversity, equity, and inclusion, reflecting these values internally and in client programs. The agency's passionate team, carefully selected for each project, thrives on creativity and challenges, consistently producing groundbreaking work that earns national and international awards.