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STORY. Copywriting

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Overview

$100 - $149/hr

Avg Hourly Rate

2023

Year Founded

ABOUT STORY. COPYWRITING

Is your marketing actually generating revenue?

Websites, content strategies, and white papers that establish authority in your industry, boost B2B customer acquisition, and attract high-value clients. How do I achieve this? Through my distinctive storyselling method and over nine years of industry experience. Hello, I’m Caroline, a former corporate PR professional turned freelance B2B copywriter and content strategist. After witnessing the ups and downs of B2B marketing for nine years and spending too much time in unnecessary meetings, I recognized that many B2Bs weren't getting the best service. They often collaborate with agencies or freelance writers who produce forgettable content without assessing its effectiveness. It's time to be direct: your goal is profit. What can help you achieve that? Turning your stories into profitable assets. You have countless stories to share—ranging from your business experiences to your customers' achievements, along with the insights that differentiate you. I identify your strongest narratives and convert them into impactful content strategies, white papers, blogs, and websites. My method is based on a storytelling model aimed at generating revenue, and I prioritize measuring the results. The outcome? More leads and increased sales.
LANGUAGES SPOKEN
English
HIGHLIGHTS

$100 - $149/hr

Avg Hourly Rate

2023

Year Founded

Services
Focus
Industries
Clients
Services Provided
15% Search Engine Optimization (SEO)
70% Content Marketing Strategy
15% Other Digital Marketing
45% Website Copywriting
30% Blog & Article Writing
25% White Paper & eBook Writing

About the Team

OUR STORY
Caroline, a UK-born former corporate PR expert, now excels as a communications strategist specializing in guiding businesses through transitions. Having witnessed the evolution of communications over a decade, she blends traditional media savvy with digital fluency, adeptly navigating platforms like TikTok and Substack while managing stakeholder dynamics. Living in Queensland, Australia, Caroline balances her professional life crafting strategic messaging with personal passions such as yoga and surfing. Her collaborative approach involves working closely with internal teams, prioritizing honesty, curiosity, and discretion to maintain confidentiality. Committed to shaping perceptions effectively, she ensures clients engage the right audiences with clarity, empowering them to make decisive moves without defending their value.

Projects & Clients

Project Size & Rate
Average Hourly Rate

$100 - $149/hr

Locations

Headquarters

Yakola Parade

Alexandra Headland, Australia 4572
Goodisnotgoodenough.