Stewart Design

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Overview

$25,000+

Min Project Size

150+

Avg Hourly Rate

2 - 9

Employees

2006

Year Founded

ABOUT STEWART DESIGN

Clear brands own markets. We help create them.

Stewart Design is a boutique branding consultancy that enables small enterprises to make a significant impact by providing brand clarity. We empower entrepreneurs to establish and grow businesses that are easy to recognize and appreciate. Our established methodology produces a practical roadmap, a concise message, and a distinct identity, all aimed at ensuring a successful launch and expansion. By cultivating clarity from within, we turn ordinary offerings into the preferred option, helping you draw in more customers, more frequently, and with greater profitability.

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

150+

Avg Hourly Rate

2 - 9

Employees

2006

Year Founded

Services

Focus

Industries

Clients

Services Provided+2 Services

35% Brand Identity Design

15% Logo Design

5% Business Plan Development

8% Go-to-Market Strategy

8% Business Model Design & Validation

5% Operational Process Consulting

7% Market Research & Competitive Intelligence

2% OKR & Performance Management Consulting

About the Team

OUR STORY

Since 2006, Stewart Design has partnered with mid-sized businesses, especially those in construction, manufacturing, legal, and hospitality, to enhance their positioning and brand identity through strategic branding and design. They prioritize defining clear positioning, messaging, and strategic direction before any design work begins, ensuring every decision contributes to sustained business growth. Serving companies with limited internal marketing resources and those seeking to differentiate beyond pricing, Stewart Design helps clients strengthen credibility, attract better customers, and elevate their market presence. Unlike agencies that start with execution, Stewart Design emphasizes strategy first, deeply understanding client markets and goals to deliver purposeful brand systems that foster measurable growth, reflecting a commitment to clarity and long-term success.

Portfolio

Army Rappers

Collaborating with Stewart Design was transformative for us. The professionalism, talent, and attention to detail from Blake and Aaron were outstanding. Without their guidance, we would have felt lost on how to actualize our vision. They not only created a timeless logo but also supported us in articulating our brand, mission, and vision in a manner that connected with both stakeholders and fans. The outcomes have been incredible, boosting our confidence, establishing a solid foundation for brand credibility, and empowering our team. If you are truly committed to developing your brand identity, I highly recommend Stewart Design. – Lamar Riddick, Rapper and U.S. Army Staff Sergeant "It's straightforward, direct, and genuinely motivating. When I first saw the designs, I thought, yes, that's the impact we aim to create. I'm thrilled. It finally feels tangible and brings us together." – Nicholas Feemster, Rapper and U.S. Army Staff Sergeant Led by Staff Sergeant Nicholas Feemster and Staff Sergeant Lamar Riddick, the U.S. Army Field Band Rappers use Hip-Hop and Rap music to engage the upcoming generation, fostering a connection between military and civilian communities by challenging stereotypes, discussing real issues, and celebrating diversity for a stronger nation. Stewart Design collaborated with the U.S. Army Field Band to establish a brand identity for its historic inaugural military hip-hop artists, the Army Rappers. The bold letterform blends their initials with the iconic U.S. Army Star, creating a powerful and stylish emblem. Furthermore, the marketing materials reflect an authentic and raw vibe, mirroring the stories they tell.

Hancock Steel

"Without the support of Stewart Design, we would still be having difficulties expressing our identity and what sets Hancock Steel apart. The transition in management and strategy called for a significant rebranding effort that had been overdue. Our aim was to ensure our identity and messaging were aligned with a clear purpose, and Stewart Design has truly helped us stand out." – Weston Wenner, CEO of Hancock Steel. Hancock Steel, located in Findlay, Ohio, is a premier fabrication facility that specializes in intricate architectural and miscellaneous steel fabrication. Established in 2007 to support Charles Construction Services, this family-run business gradually evolved from general construction to steel fabrication. However, the competitive environment created by other contractors and a lack of focused business strategies limited growth prospects for the highly skilled workforce. After a change in ownership in 2021, Stewart Design collaborated with Hancock Steel to establish a distinct identity for the new company, setting it apart from its prior connection to Charles Construction Services as well as from established competitors across the country. Stewart Design assisted Hancock Steel in formulating a brand strategy that mirrored its well-established reputation for superior quality, craftsmanship, and unique capabilities, all centered around a clear mission: “Done Right. First Time. Guaranteed.” For us, ensuring a proper fit is more than just a priority; it's a commitment. We guarantee that your steel will fit perfectly the first time, and if it doesn't, we will provide the necessary labor and materials to correct it at no extra cost. At Hancock, we stand by our promise." The refreshed identity boldly emphasizes Hancock's "Perfect Fit Promise" with direct messaging to break through a saturated competitive market. Hancock Steel is characterized by precision, organization, and strength. The four elements of Hancock's new letterform come together to symbolize a steel beam, while the "Perfect Fit Promise" emblem resembles a bolt head, created by six identical components that form Hancock's letterform.

Advanced HVAC & Plumbing

Advanced HVAC & Plumbing is the top residential HVAC provider in Morgantown. For over two decades, the company has served the Greater Morgantown Area, utilizing the latest technologies and exceptional customer service to ensure a comfortable home environment. Like its main brand Carrier, a pioneer in air conditioning, Advanced emphasizes innovation in its messaging. However, the company has faced challenges in attracting top talent as a forward-thinking employer, leading to sluggish annual growth of under 5%. Additionally, threats from equity firms acquiring local HVAC businesses with substantial resources, rising competition, and increasing online options have put pressure on Advanced. To address this, the company sought a versatile standalone logo that could be easily used in promotional materials people would want to wear. Stewart Design collaborated with Advanced to develop an image and message reflecting excellence and reinforcing its status as the local leader. The new logo signifies heating, cooling, and airflow while evoking its previous tagline, "One Step Ahead." The updated identity is bright, bold, and clear, featuring the new slogan, "Cutting-Edge Comfort."

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