Founded in 2000 in Austin, Texas, Steel Advertising is a purpose-driven full-service marketing and branding agency specializing in sectors like higher education, government, power utilities, and health insurance. With a mission to support "the good guys" — clients helping families nationwide — Steel transforms research-based insights into emotionally compelling, technology-forward campaigns. Distinguished leadership includes CEO Kirsten Cutshall, President Samantha Dettmer, Founder Bill Cutshall, and Director Jennifer Hernandez, who synergize creativity, analytics, and strategic planning. Originally established to help traditional agencies embrace digital marketing, Steel evolved to offer Fortune 500-level services tailored to nonprofits, becoming a nationally recognized innovator. Their commitment to understanding complex challenges and producing impactful work ensures meaningful connections with families and sustained client success.