Magento 2 development for Egaming
Staylime has created a custom Magento theme for Egaming, a UK-based online game and software retailer, enhancing the user experience for gamers globally. Empire Gaming had previously operated a Magento 1 webstore successfully, but to keep pace with the increasing user demands and competition in the UK market, they opted to redesign the site to align with the latest industry standards. They engaged Staylime to create a distinctive design theme and migrate their platform to Magento 2. However, during the presale phase, the company shifted its business strategy, setting a new objective to build a completely new Magento 2 store from the ground up, aiming for a unique UI/UX design that would establish its presence in the international market under the ‘Egaming.com’ brand.
To begin, our focus was on adjusting the width of the main container, as this would set the stage for the overall layout and grid design. Notably, 95% of the target audience—gamers—were using 1920 px FullHD screens, prompting our team to abandon outdated concepts and design a full-width layout for the new site. In developing the product page, we prioritized typical gamer behavior to facilitate a smooth online purchasing experience, leading to an innovative and distinctive UI/UX design for the industry. The product page comprises three semantic blocks, offering a comprehensive view of each game, covering in-game experiences, technical details, and purchasing considerations. Although each game description is thorough and informative, it avoids overwhelming users by utilizing simple, intuitive interface elements. Consequently, we have developed a remarkable solution unlike any seen in the gaming industry before. With its innovative, carefully crafted user interface and user experience, the Egaming store has strong potential to compete with industry leaders like GOG and Steam.