Max, the founder and creative director of Stay Cold Apparel, shares a journey fueled by creativity and nonconformity. From an early age, influenced by his mother’s encouragement in art, Max gravitated towards graffiti and street art in post-wall Berlin’s untamed landscape. His artistic expression expanded into music, performing in various metal and hardcore bands and managing a music studio globally. Driven by a desire to merge his unique style, aesthetics, and cultural roots, Max launched Stay Cold Apparel to craft a leading streetwear brand. Collaborating with global artists who resonate with the brand’s vision, Stay Cold empowers individuals to live authentically, defy societal norms, and embrace freedom on their own terms—this is the essence behind Stay Cold Apparel.