Amazon - Home of Black Friday
For the past four years, Starstruck has been responsible for creating video content for Amazon's major events, including Prime Day and The Home of Black Friday. As these are two of the year's most significant shopping occasions, we faced a demanding challenge when the world's largest retailer tasked us with quickly producing content that captures these vital consumer experiences. Each year, we set up a newsroom-style operation at Amazon’s ‘Home of Black Friday’ pop-up, hosting a variety of workshops and activities that include workout sessions, celebrity book signings, and cooking demonstrations. Our team edits on-site to produce social media and press materials that showcase celebrity appearances, brand highlights, and delightful surprises, emphasizing the excitement surrounding Amazon's Black Friday and Cyber Monday promotions. We have managed a range of high-quality, high-volume production requirements throughout these campaigns, from extensive event coverage to internal communications following the events. This video content series originally introduced the American Black Friday shopping tradition to UK audiences and continues to highlight the wide range of products available on the site, effectively signaling the beginning of the Christmas shopping season.