Standard Insights

Standard Insights is a consumer research platform designed for strategists who need quick turnaround times. Unlike traditional research firms that take 8 weeks and charge over $40,000, or DIY tools that provide raw data leaving the interpretation to you, we bridge the gap by offering high-quality consumer research that is fully formatted and ready for presentation within hours. Here’s how it works: you present us with your question, and we conduct a survey using our panel of over 170 million people worldwide. We then clean the data, perform the analysis, and provide you with an Executive Report that you can share with clients or boards without needing to process any spreadsheets. Agencies utilize our services to secure pitches with reliable consumer insights rather than relying on instincts. Consulting firms incorporate our research into their client deliverables as exclusive insights. Brands turn to us for validating creative ideas, testing concepts, and monitoring brand health—all without needing a six-figure budget or a lengthy timeline. Our entry offering is a $500 Pilot Study, which includes one targeted question, 200 genuine respondents, and a concise Executive Report delivered within 48 hours. No advanced knowledge of methodology is necessary. We cover 130+ markets with a delivery time of 48 hours and no legacy costs.