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Standard Insights

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Overview

$1,000+

Min Project Size

10 - 49

Employees

2021

Year Founded

ABOUT STANDARD INSIGHTS

Stop guessing. Start proving.

Standard Insights is a consumer research platform designed for strategists who need quick turnaround times. Unlike traditional research firms that take 8 weeks and charge over $40,000, or DIY tools that provide raw data leaving the interpretation to you, we bridge the gap by offering high-quality consumer research that is fully formatted and ready for presentation within hours. Here’s how it works: you present us with your question, and we conduct a survey using our panel of over 170 million people worldwide. We then clean the data, perform the analysis, and provide you with an Executive Report that you can share with clients or boards without needing to process any spreadsheets. Agencies utilize our services to secure pitches with reliable consumer insights rather than relying on instincts. Consulting firms incorporate our research into their client deliverables as exclusive insights. Brands turn to us for validating creative ideas, testing concepts, and monitoring brand health—all without needing a six-figure budget or a lengthy timeline. Our entry offering is a $500 Pilot Study, which includes one targeted question, 200 genuine respondents, and a concise Executive Report delivered within 48 hours. No advanced knowledge of methodology is necessary. We cover 130+ markets with a delivery time of 48 hours and no legacy costs.
LANGUAGES SPOKEN
English
HIGHLIGHTS

$1,000+

Min Project Size

10 - 49

Employees

2021

Year Founded

Services
Focus
Industries
Clients
Services Provided
100% Data Quality & Governance
65% Research Services
23% Qualitative Research Services
12% Analytics Services

About the Team

OUR STORY
Standard Insights is transforming consumer research by making professional-grade tools accessible to marketers, strategists, and teams without the complexity and cost of traditional platforms. Recognizing that many business decisions still rely on instinct due to cumbersome and expensive research tools, they've created a solution that's as easy to use as form software yet as powerful as enterprise systems. Their platform eliminates the need for experienced researchers, consultants, or lengthy learning curves, enabling faster, clearer, and more effective studies. By reimagining every step of the survey process, Standard Insights empowers teams to gather meaningful consumer data quickly and affordably, ensuring informed decisions without delays or wasted budgets, all while requiring no credit card to start.

Projects & Clients

Project Size & Rate
Minimum Project Size

$1,000+

Locations

Headquarters

38-48 Queen's Road, Central, Hong Kon

Hong Kong, Hong Kong
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