STAM Research

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Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2019

Year Founded

ABOUT STAM RESEARCH

Get Clear on Your Target Market

Are you facing challenges with Product-Market Fit or seeking to broaden your market? Interested in adopting a customer-focused strategy? Relying on guesswork can be draining and hinder your progress. Instead of guessing, why not engage with your customers who are eager to share their insights? All it takes is a simple inquiry. At STAM Research, we specialize in asking the most relevant questions for your needs. Our approach uncovers the thought processes that occur before, during, and after a customer makes a purchase. Why do clients choose us? ✔️ To enhance their Go-To-Market strategy ✔️ To assist with Market Expansion ✔️ To inform Product Development ✔️ To validate a Market Idea ✔️ To understand why specific KPIs are underperforming We employ both primary and secondary market research techniques to deliver valuable insights. Our primary data is sourced through: For more information, please visit our website: https://www.stamresearch.com/

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2019

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Market Research & Competitive Intelligence

50% Business Consulting Services

Portfolio

Customer Research for a Chatbot Builder

Flow XO

STAM Research quickly grasped our needs from the outset and assisted us in exploring alternative strategies for our project. They conducted thorough customer and market research, both of which proved highly beneficial. The client faced a low conversion rate (below 1%) and, after experimenting with a few solutions, was uncertain about the underlying issues. Additionally, they aimed to broaden their market reach. Following an audit of their dashboard and identifying their top customers, we surveyed and interviewed them. Our findings revealed that two customer personas accounted for 80% of their revenue. We mapped out the customer journeys of these personas and examined their interactions with our client’s product in detail. We then developed three case studies illustrating three distinct ways customers utilized the platform, aimed at enhancing conversion rates and demonstrating the platform's capabilities. Ultimately, the client gained insight into their ideal buyers, strategies for attracting more like them, and the factors contributing to their low conversion rate. This led to an increase in customer lifetime value (LTV) and a healthier LTV to customer acquisition cost (CAC) ratio.

Customer Research to Identify Potential Buyers

Resilient at Work

"I was seeking a strategic partner to enhance my thinking, and STAM Research delivered just that. They prompted me to rethink my approach, significantly improving the quality of the outcomes. Their report was well-structured, succinct, comprehensive, and both strategic and tactical. The suggested next steps were spot on. I highly recommend their services. Thank you, team!" The client specializes in helping organizations cultivate more resilient employees through mindfulness. However, they aimed to create a facilitated course for other coaches and were uncertain about how to price it, whether there would be demand, and under what circumstances it would sell. Through secondary research, we identified individuals purchasing similar training and defined the characteristics of potential buyers. We then interviewed five coaches who matched the initial profile. Our findings revealed that potential buyers were willing to pay between 250% to 500% more than the client's intended price for the course. We also identified four key conditions that the target audience required before making a purchase. This insight helped the company realize they had overlooked critical elements in their marketing strategy, ultimately saving them thousands of dollars. They are now working on fulfilling the four conditions and have decided to delay the course launch until those are met.

Feedback Interview Design for a New Product

Unknown

The client, a tutoring franchise, faced challenges in achieving a product-market fit for one of their special courses for three years. Our goal was to identify the reasons for this struggle. Given the franchise's structure, we conducted interviews with four groups of stakeholders: students and parents (demand) as well as tutors and franchise owners (supply). After conducting the interviews, we discovered that while all stakeholder groups appreciated the concept of the course, the execution required improvements. We developed personas for each of the four groups and outlined what each needed in order to engage with the course. Using this feedback, the franchise revamped the course ahead of the new season, and it has since become part of their special tutoring offerings.

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"STAM Research delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

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