Our brand design process begins with an in-depth discovery session to understand the client's vision thoroughly before any sketches are created. We then present a range of design directions, featuring moodboards, sketches, and color palettes, allowing clients to choose the style that best fits their needs, ensuring a cost-effective and unique logo. Drawing inspiration from traditional Mexican tile and "papel picado," we crafted a "Conceptual & Iconic" direction, integrating these elements with a classic house shape to form a distinctive yet straightforward logomark. To enhance versatility, final brand assets comprise stacked, horizontal, and wordmark-only logos, along with primary and secondary elements, such as a star and a nail icon that doubles as the letter "I," perfect for crew apparel and branding.