Spreckley Partners

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

1983

Year Founded

ABOUT SPRECKLEY PARTNERS

Unique, creative, content driven PR campaigns

Spreckley is a prominent independent PR agency in the UK, specializing in B2B and technology sectors. At the heart of Spreckley's creative, integrated, and content-focused PR campaigns are digital transformation and business continuity, which link innovators with their customers and partners. With expertise in PR and media relations across print, broadcast, and online platforms, we offer strategic communication support that includes integrated marketing communication, content creation, social media, media training, and design. Our clientele varies from large international companies and well-known brands to smaller specialized firms, startups, and innovators within sectors such as enterprise technology, IT security, cloud, energy, health technology, retail technology, financial technology, and space technology.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

1983

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Social Media Marketing

23% Public Relations

12% Content Creation

9% Media Training

6% Marketing Services

Portfolio

Delivering deep tech thought leadership

Dai Magister

In 2022, DAI Magister engaged Spreckley to enhance its media visibility in the national financial and sustainability sectors in the UK and emerging markets. Spreckley devised a campaign centered around three primary strategies: press releases, interviews, and byline articles. As a result, Spreckley secured national media coverage in business and finance outlets that catered to DAI Magister’s target audience, boosting the company's share of media voice. Currently, DAI Magister has increased its share of voice to 26%, rising from a starting point last year and placing it second among its four main competitors.

Spreckley doubles Inmarsat's Share of Voice

Inmarsat

Inmarsat is a leading provider of global mobile satellite communications services, with its Enterprise Business Unit dedicated to delivering satellite connectivity and Internet of Things (IoT) solutions for terrestrial businesses. The unit aimed to reposition itself in the market and enhance its reputation as an expert and facilitator in the Fourth Industrial Revolution and IoT. Its focus was on boosting brand awareness among four primary industry sectors: Agriculture, Energy, Mining, and Transport, to reach IT and business decision-makers globally. In January 2017, Inmarsat partnered with Spreckley to create a comprehensive, research-driven campaign that included proactive media relations, a microsite to centralize the research, an intelligence paper outlining the key findings, and promotion of both the microsite and research through a LinkedIn Pay-Per-Click (PPC) campaign and organic social media efforts. Achievements of the campaign included: **Share of Voice (SoV)**: The main goal was to increase Inmarsat’s SoV on IoT from 20% in 2016 to 30% in 2017. The campaign significantly exceeded this target, achieving a SoV of 41%. **Coverage Targets**: Spreckley secured 712 articles covering the research, including 140 pieces of Tier 1 coverage—well over the target of 90—spanning key publications in 42 countries. **Microsite Traffic**: The strengths of the resources led to 73 links to Inmarsat's website and 139 links to the microsite. From its launch in June until the end of 2017, the microsite attracted approximately 10,000 visitors, 13,500 sessions, and 21,500 page views. **LinkedIn PPC**: The results from the LinkedIn PPC campaign exceeded industry averages, and through A/B testing, creatives and targeting were refined to enhance engagement.

Positioning Databarracks as a G-Cloud influencer

Databarracks

Databarracks offers Infrastructure as a Service (IaaS), Disaster Recovery as a Service (DRaaS), and Backup as a Service (BaaS) from the UK's most secure data centers. **Goals:** To stand out among other providers within the G-Cloud procurement framework, enhance awareness of the Databarracks brand as a public sector supplier, and positively influence business growth. **Achievements:** In just over a year, Spreckley transformed Databarracks from being viewed as "just another G-Cloud supplier" to a recognized thought leader in cloud procurement. The company became a sought-after source for the media to discuss the current state of G-Cloud. **National Coverage:** Over 60 pieces of prominent thought-leadership coverage across national, technology, and industry-specific publications. **Media Briefings:** Media interactions included discussions with notable outlets such as the Daily Telegraph, The Guardian, Wall Street Journal Europe, Local Government News, Computer Weekly, and MicroScope. **Analyst Briefings:** Briefings were held with various analyst firms, including IDC, 451 Group, Forrester, Quocirca, Freeform Dynamics, and TechMarketView. **Cabinet Office Contact:** Engaged directly with the Cabinet Office due to the media efforts led by Spreckley.