Spitball Advertising

Overview

10 - 49

Employees

2007

Year Founded

ABOUT SPITBALL ADVERTISING

Ideas That Stick

Spitball is a relentlessly creative and boldly imaginative agency that helps brands tackle their distinctive branding, marketing, and advertising challenges in innovative ways. Our entrepreneurial mindset fuels our strategy to maximize resources effectively. We pride ourselves on encouraging out-of-the-box thinking to enable brands to achieve breakthrough success. We welcome our clients to work closely with us, experience exceptional service, and create outstanding work that they’ll want to share.

Tech Stack

WordPressDjango

Languages Spoken

English

HIGHLIGHTS

10 - 49

Employees

2007

Year Founded

Services

Focus

Industries

Clients

Services Provided+7 Services

13% Brand Identity Design

3% Corporate Stationery Design

5% Marketing Collateral Design

3% Packaging Design

5% Social Media Graphics & Templates

4% Infographic Design

4% Illustration & Icon Design

7% Brand Refresh & Rebranding

About the Team

OUR STORY

Inspired by the boundless curiosity of childhood, our company embodies the spirit of exploration and open expression in every project we undertake. Our dedicated team, passionate and multi-talented, engages deeply with every detail to ensure client success, reflecting the energy and wonder of kids at heart. Rooted in New Jersey, our diverse backgrounds—from inventors and craftsmen to creative storytellers and avid adventurers—shape a dynamic, hands-on approach. We blend professional expertise with personal passions, constantly striving to innovate and exceed expectations, while nurturing a workplace culture that celebrates individuality and relentless pursuit of excellence.

About the Team

OUR STORY

Inspired by the boundless curiosity of childhood, our company embodies the spirit of exploration and open expression in every project we undertake. Our dedicated team, passionate and multi-talented, engages deeply with every detail to ensure client success, reflecting the energy and wonder of kids at heart. Rooted in New Jersey, our diverse backgrounds—from inventors and craftsmen to creative storytellers and avid adventurers—shape a dynamic, hands-on approach. We blend professional expertise with personal passions, constantly striving to innovate and exceed expectations, while nurturing a workplace culture that celebrates individuality and relentless pursuit of excellence.

Portfolio

Cholula MLB Team "Flamethrower" Sponsorship

Unknown

Spitball established a partnership initiative with Major League Baseball teams for Cholula Hot Sauce, which began with a straightforward concept: a fastball dubbed the "Cholula Flamethrower," clocking in at over 98 MPH, accompanied by an immediate radar display on-screen. This initial idea quickly evolved into a multi-year program that achieved an impressive 800% return on investment and propelled Cholula to become the fastest-growing hot sauce, rising from 7th to 3rd place in the market. Instead of going directly to the MLB and spending heavily on TV advertising—which wasn't feasible within their budget and didn't align with the brand's need to promote product sampling—Spitball chose to collaborate directly with the teams. This decision provided greater access, flexibility, and branded concessions at stadiums, which were vital for allowing fans to try the product. By working closely with the teams, stadiums, and TV partners, Spitball created a cohesive and integrated brand presence. They strategically acquired key signage, such as placements behind home plate and in the outfield, which provided substantial TV exposure without the costs associated with traditional commercials. This smarter strategy contributed significantly to the brand's success and enabled reinvestment in the six-year initiative.

iCIMS Brand Campaign "Agility Moves You Forward"

ICIMS

iCIMS sought the expertise of Spitball to develop a brand campaign aimed at penetrating the enterprise market. This transition brought about new challenges and competitors, necessitating a revised messaging approach. As major service and software companies cater to enterprise clients, iCIMS aimed to connect with this audience and emphasize its distinct market position. With only 16% of HR professionals feeling confident in guiding their organizations through digital transformation, and leveraging iCIMS' size and focus, a new brand strategy was established. Essentially, iCIMS enabled business leaders to adapt while growing their organizations, leading to the creation of the brand platform “Agility Moves You Forward.” The media strategy utilized innovative social, digital, and out-of-home placements to enhance visibility among C-Suite executives and HR professionals.

Rutgers Athletics - Get Your Jersey On

RUTGERS ATHLETICS

Given the multitude of family entertainment choices and the limited number of sports teams based in New Jersey, Spitball launched a campaign for Rutgers Athletics that leveraged the state's distinctive pride. "Get Your Jersey On" served as a call to action for fans, while also expanding the game's appeal beyond just the on-field action to encompass the entire game day experience.

Industry Recognitions

FAST50 2019

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Telly Awards

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NJ AD CLUB

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Locations

Headquarters

60 Broad Street

Red Bank, New Jersey, United States 07701

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Overview

About the Team

About the Team

Portfolio

Cholula MLB Team "Flamethrower" Sponsorship