Create an engaging platform experience
CareerFairy, a streaming platform that connects students with companies, encountered the challenge of fostering viral growth through referrals. The objective was to identify effective incentives to encourage users to recommend their peers while offering significant value to everyone involved. Our agency developed an innovative approach by implementing a framework centered around triggers, behavior, and rewards, backed by extensive research to support our concepts.
Initially, we targeted a group of satisfied users who had already utilized the platform. Our research indicated a demand for interactive features that would allow users to share their experiences with peers. In response, we enhanced personalization by incorporating elements like avatars and immersive experiences to increase user engagement. We then established a referral system that enabled users to earn bonuses for inviting others to join the platform. Capitalizing on their desire for completeness, we offered incentives, such as higher visibility for their questions during live events, for making referrals.
The feedback we received from users after testing our ideas was overwhelmingly positive. Our initiatives led to a significant transformation for CareerFairy, with increased personalization boosting long-term engagement and the referral framework successfully driving viral growth. Consequently, 75% of users expressed positive feelings towards the new features. Our agency's strengths in gamification, research, and user-focused design were key in helping CareerFairy realize its ambition of achieving viral growth through referrals.