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Spark No. 9

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Overview

$5,000+

Min Project Size

2 - 9

Employees

2009

Year Founded

ABOUT SPARK NO. 9

Validate strategies with behavioral data

Spark No. 9 mitigates the risks associated with innovation by facilitating swift, practical experimentation. While surveys and panels reveal intent, experimentation provides concrete behavioral data by evaluating various options with actual audiences in their everyday environments. Our multivariate method supplies the firsthand evidence necessary to address your key inquiries regarding new product ideas and brand strategies: What should we introduce? Who is the target audience? Is the market prepared? Serving everyone from startups to Fortune 100 companies, we deliver the validation that leaders require to eliminate uncertainty and make decisions with complete assurance.

Languages Spoken
English
HIGHLIGHTS

$5,000+

Min Project Size

2 - 9

Employees

2009

Year Founded

Services
Focus
Industries
Clients
Services Provided
34% Market Research & Competitive Intelligence
33% A/B Testing Framework Development
33% Business Consulting Services

About the Team

OUR STORY
Since the 1930s, market research has evolved significantly, beginning with the invention of surveys to understand consumer needs. Over time, techniques like focus groups have been employed to gather insights into customer behavior and attitudes. Advanced methods such as conjoint analysis help reveal the trade-offs consumers consider during product purchases. Additionally, large consumer panels are utilized to accurately estimate market opportunities for specific products. This progression highlights the company's commitment to leveraging diverse and sophisticated research tools to thoroughly comprehend and address consumer demands in the marketplace.

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Locations

Headquarters

420 West 14th Street

New York, New York, United States 10009