Realcrate Identity and Website
Agency: ERA - a subsidiary of Realcrate
Target Audience: Individuals aged 45 and above, with an income of $3 million or more
Challenge: Market entry
Location: Singapore
Industry: Real estate
Objective: Develop brand identity and website for a new company
Timeline: 2 months
During our initial meeting with this ambitious client and their project, we recognized its potential for significant impact and excitement. The client's goal was to establish a brand identity from the ground up. They aimed to communicate key messages such as assistance, reliability, precision, expertise, and exclusivity.
The client sought to portray themselves as a serious and, more importantly, contemporary company. After conducting a thorough competitive analysis and gaining insight into their primary objectives and corporate policies, we determined that the brand identity should be clean, minimalistic, and adaptable across various media formats. There were several efforts to create something distinctive in shaping this identity, with the goal of subtly conveying the company's focus rather than stating it outright. We incorporated words like "help" and "accuracy" into the logo design and primary messages. We also utilized visual similarities in shapes: rounded forms representing help and sharp forms symbolizing precision.
Identity Behance Case: https://www.behance.net/gallery/164197279/Realcrate-Identity
Website Behance Case: https://www.behance.net/gallery/171111301/Realcrate-Website
Website: https://www.realcrate.com/