Case Study - Firefly New Media
Local News and Marketing Adapted for the Digital Era
Many claimed that the internet was the downfall of local news. Classified advertisements, which were crucial for local newspapers, shifted to large platforms like Craigslist, draining these publications of their revenue. However, one company managed to endure. Firefly New Media publishes several online and print magazines primarily in Northern England, such as Consett Magazine, Newcastle Magazine, and Durham Magazine. By delivering essential local information to their tens of thousands of monthly readers and fostering strong relationships with local businesses, they thrived while many other local publications closed down.
A Strategically Managed Global Expansion
Firefly sought the expertise of Sowa as they began to expand into consultancy, employing their successful model to launch new local magazines in additional cities while focusing on team growth and cost management. SOWA supported their transition by providing highly skilled outsourcing services from Poland, which included website development, technical support, administrative tasks, and graphic design. By linking Firefly New Media with suitable Polish freelancers and service providers, SOWA enabled the company to grow while maintaining budget control. In gratitude to Poznan, Firefly New Media has launched Poznan Magazine, the city's leading English-language publication. Welcome to your new community!