Frida Pets - Ecommerce Redesign
About the client
Frida Pets, located in Mexico, operates an e-commerce platform focused on products for dogs and cats. They offer a diverse selection of items online, including food, accessories, and flea prevention, delivering across the country.
The problem
Similar to many large retailers, Frida Pets saw an increase in their online business presence. They needed a platform capable of handling extensive information, numerous categories, products, and associated promotions to create a tailored experience for their customers.
The project
We collaborated on developing a product aimed at establishing Frida Pets as a leader in the online pet product sector. The primary challenge was to assist the client in reaching a conversion rate exceeding 2% within six months post-launch.
The goal
To provide users with a shopping journey that is empathetic, clear, and enjoyable, minimizing confusion and hesitation. Additionally, to create a tool that helps users manage their pets' essential needs (like food, veterinary care, and grooming) so they can focus on providing love and care.
UX/UI: Figma
Methodology: Kanban
Discover more about this project: https://southerncode.us/portfolio/frida