The Source Approach
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Overview
$10,000+
Min Project Size
2014
Year Founded
ABOUT THE SOURCE APPROACH
Fractional CMO for eCommerce Brands
Tanner Rankin serves as the Fractional CMO for eCommerce, where he spearheads the strategy and implementation of eCommerce marketing by utilizing the Brand Operating System. This system allows for swift strategy creation, immediate team alignment, and automated AI governance. Tanner focuses on transforming random marketing efforts into a structured approach designed for rapid and scalable growth, creating an asset that brands can own rather than simply renting. With over a decade of operational experience, Tanner has held the position of CEO at The Source Approach (an eCommerce Fractional CMO consultancy) and Referazon (a platform for Amazon Influencer Search, CRM, and shoppable videos). He has been featured in Forbes, Entrepreneur, and The Business Journals, and is recognized as an Amazon and eCommerce keynote speaker. Additionally, he is an author of "SEO For Everyone" and "Social Media Marketing For Everyone."
LANGUAGES SPOKEN
English
HIGHLIGHTS
$10,000+
Min Project Size
2014
Year Founded
Services
Focus
Industries
Clients
Services Provided
60% Go-to-Market Strategy
40% Customer Experience (CX) Strategy
70% Digital Strategy
30% Ecommerce Marketing
About the Team
OUR STORY
Our Narrative
Tanner Rankin is a highly regarded eCommerce fractional Chief Marketing Officer, consultant, and Amazon expert. Known as the AI Brand Architect, Tanner implements the Brand Source OS, a marketing operating system designed to promote swift, profitable growth by uniting AI, agencies, freelancers, and internal teams around a single source of truth. He creates a reliable growth engine that brands can take ownership of, especially those overwhelmed by agency and freelancer disarray or dissatisfied with inexperienced in-house teams and AI errors.
TEAM PHOTOS
Projects & Clients
Project Size & Rate
Minimum Project Size
$10,000+
