Soulsight

Profile set up by Edverise AI

For Soulsight

Is this your company?

Edverise AI compiled this profile from public information so buyers could find you. Claim it to edit every field, add your portfolio and respond to reviews.

Claim & verify — free

Manage the listing yourself. Verify by work email or company domain to earn the verified badge.

Claim this profile

Suggest an edit

Not ready to claim? Send a correction and our team will review and update verified factual errors.

Suggest an edit

Overview

$50,000+

Min Project Size

150+

Avg Hourly Rate

50 - 249

Employees

1997

Year Founded

ABOUT SOULSIGHT

We Maximize Brand Potential.

Soulsight is a renowned strategic branding, design, and creative agency based in Chicago. Their efforts have generated hundreds of millions in revenue for numerous highly recognizable and valuable brands. Soulsight focuses on comprehensive brand strategy and management, offering concept-to-commercialization development through specialized systems and tools that encourage innovation and business expansion. Their methodology emphasizes human-centered, design-oriented thinking, which helps brands articulate their values and develop new product ideas, extensions, and experiences that cultivate enduring consumer connections. The agency has worked across various sectors, including consumer packaged goods, lifestyle, sports, and entertainment, collaborating with major global brands like Nike, ViacomCBS, Molson Coors, PepsiCo, Hershey’s, Pfizer, and Kraft Heinz, to manage, develop, and launch a diverse range of exceptional products and services internationally.

Languages Spoken

English

HIGHLIGHTS

$50,000+

Min Project Size

150+

Avg Hourly Rate

50 - 249

Employees

1997

Year Founded

Services

Focus

Industries

Clients

Services Provided+11 Services

6% Brand Identity Design

4% Logo Design

4% Brand Guidelines Development

2% Corporate Stationery Design

3% Marketing Collateral Design

3% Packaging Design

2% Social Media Graphics & Templates

2% Infographic Design

Portfolio

COORS LIGHT: Cold Refreshment. Chill Vibes.

Unknown

SERVICES: Creative Strategy, Brand Identity, Packaging, Out of Home Advertising, Point of Sale, Merchandise, Promotions, Social Media, Brand Guidelines. CHALLENGE: With new competitors emerging from a surge of sessionable hard seltzers, Coors Light aimed to reaffirm its position as the symbol of cold refreshment. METHOD: Our analysis of semiotics and distinctive assets revealed an opportunity to blend emotional significance with the functional "Cold as the Rockies®" drinking experience. By celebrating the chill moment, we refreshed the brand’s cold credentials while making the brand experience more relatable. SOLUTION: By evolving existing elements and creating new visual symbols, we unveiled a revitalized visual identity that harmonizes the crispness of the Rockies with a sense of blue-sky optimism. This approach effectively delivers an experience of chill vibes that is both unmistakably and distinctly Coors Light.

HERSHEY'S: Unwrapping an Icon.

Unknown

SERVICES: Creative Strategy, Packaging, Brand Guidelines CHALLENGE: Aiming to reinforce its status as a leader in the market, the renowned Hershey’s brand sought to boost visibility and interest in its core lineup of chocolate bars. METHOD: We developed a portfolio strategy to enhance the presence of the cherished Hershey’s masterbrand in relation to its flavor-focused sub-brands. By honoring the brand’s established equity, we made evolutionary changes to the brand’s identity and color scheme to improve shelf visibility. Additionally, we incorporated innovative product photography to increase appetite appeal. SOLUTION: In a historic move for the brand, Hershey’s chocolate bars are prominently showcased on the packaging for the first time. This product photography not only acts as a cohesive brand feature but also distinctly highlights the products. By emphasizing both the brand and the products, we ultimately achieved a balance between brand pride and product appeal, leading to increased desirability that encourages consumer consideration.

MOLSON COORS: Beyond the Beer Aisle.

Unknown

SERVICES: Brand Identity, Visual Identity, Brand Guidelines CHALLENGE: Due to its historical emphasis on beer brewing, MillerCoors required a new global corporate identity to better represent its expanding range of beverage products. METHOD: To foster a cohesive culture within the organization, the name MillerCoors was changed to Molson Coors, with "Beverage Company" added to facilitate entry into new categories. Drawing inspiration from the rich legacies of both the Molson and Coors brands, we crafted a modern design that honored the past while looking towards the future. SOLUTION: We captured the forward-thinking approach of Molson Coors Beverage Company by transforming the beer pint icon into a streamlined glass design. The well-known and warm color scheme, symbolizing a strong portfolio of beer brands, was enhanced with a vibrant blue to represent the venture into the wider beverage market. With a modern visual identity, Molson Coors Beverage Company is well-positioned for future growth.

2 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$50,000+

Average Hourly Rate

150+

Pricing Snapshot

Min Project Size

$50,000+

Avg Hourly Rate

150+

Cost Rating

N/A

What Clients Have Said

"Soulsight delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Brand Identity Design

Logo Design

Brand Guidelines Development

Corporate Stationery Design

Marketing Collateral Design

Packaging Design

Social Media Graphics & Templates

Infographic Design

Illustration & Icon Design

Brand Refresh & Rebranding

Environmental & Signage Design

Graphic Design

Corporate Photography

Product Design

Interior Design

Out of Home Design

Other Design

Print Design

Digital Strategy

Other Digital Marketing

Locations

Headquarters

205 West Wacker Drive Suite 400

Chicago, Illinois, United States 60606

+13129822400

Reviews For Soulsight

Submit A Review

No Reviews Yet

Be the first to share your experience working with Soulsight.

Write a Review