Soul and Mind Group

Profile set up by Edverise AI

Set Up By Edverise AI

Edverise AI built this profile by analyzing thousands of data points across the web. If you own this business, become an Edverise partner to manage and update your profile.

Become an Edverise Partner

Overview

10 - 49

Employees

2006

Year Founded

ABOUT SOUL AND MIND GROUP

Visionary in Soul. Strategic in Mind.

We reject the idea of divisions. Our approach merges intuition with analysis, emotions with strategic planning, vision with execution, and strategy with creativity. We assist brands in communicating not just louder, but in a more intelligent way, ensuring that every message carries significant meaning. We don’t see isolated actions in various marketing areas as effective. Design is rooted in strategy, while communication is the final outcome. We work with a sense of connection that fosters relationships and employ a strategy that extends beyond individual campaigns.

Languages Spoken

English

HIGHLIGHTS

10 - 49

Employees

2006

Year Founded

Services

Focus

Industries

Clients

Services Provided

10% Packaging Design

15% Graphic Design

25% Brand Identity Design

15% Performance Marketing

20% Marketing Funnel Development

15% Digital Strategy

About the Team

OUR STORY

Soul & Mind, a Poznań-based advertising agency since 1992, specializes in brand design, packaging, industrial design, digital marketing, and photography. Their approach integrates strategy, creativity, and efficient execution, evident in projects like the Almette consumer contest tailored for mothers, managed end-to-end from concept to reporting. They excel in creating visually appealing, strategically sound campaigns, exemplified by their work with brands such as Lorenz, Diamant, Sofio's Fruit Mood, and Lajkonik. Soul & Mind emphasizes building strong, recognizable brands by harmonizing design with marketing strategies, leveraging insights into consumer behavior trends, and delivering seamless multichannel communications to engage diverse audiences effectively.

Portfolio

OneDayMore | Brand packaging concept

OneDayMore

The OneDayMore brand is highly recognized among enthusiasts of nutritious breakfasts. Its unique tubes and creative flavor pairings reflect the brand's commitment to innovation and contemporary style, consistently delighting consumers with premium shopping experiences. As a high-end brand, OneDayMore prioritizes perfection in every detail, from design to the smallest aspects of the product, packaging, and communication. The brand offers a range of over 70 products, including muesli, oatmeal, and cereal flakes, and it is essential to give each item its unique identity while preserving visual coherence within its product category. The Soul and Mind agency has been selected to manage the brand's packaging concept, with the aim of enhancing the current visual identity by refining graphic elements, boosting readability, and ensuring that the products have an enticing, visually appealing look that aligns with the brand's established style. Additionally, our agency will design packaging for new products being launched, focusing on delivering high-quality presentations using original photography created in our Soul Cake studio.

Dealz | Gumzy Gummies

Dealz

The assignment: We were tasked with developing a new gummy product line for Dealz, a part of the Pepco Group. While the primary audience is young consumers, the brand also needed to appeal to a wider demographic, acknowledging the increasing popularity of gummies among adults. The objective was to create a bold, aspirational, and instantly recognizable brand identity that showcases the product's unique characteristics and stands out in a saturated market. Inspiration: Leading brands in the gummy sector create playful, imaginative environments that attract both children and adults. While private label retailers have tried to mimic this approach, they often lack an innovative concept that could shake up the category. We aimed to fill that gap. The solution: To align the brand with category leaders, we introduced a distinctive brand character—Gumzy—a vibrant figure guiding consumers through various flavors and shapes in the product line. Unlike existing mascots, Gumzy is appealing to both kids and adults, forming the foundation of a lively universe that simplifies product navigation. His illustrations are tailored to each flavor and SKU, allowing for a flexible and modular packaging system suitable for diverse variants and consumption situations. Seasonal and contextual visuals enhance the brand's dynamic and contemporary image. The results: The packaging makes decision-making easier, shortens the buying process, and stands out as a bold alternative to established competitors. With a strong creative framework and the memorable character Gumzy, the brand has expanded beyond its original market. Currently, Gumzy Gummies are sold in Spain, Bulgaria, the UK, Romania, the Czech Republic, Hungary, and Slovakia. Gumzy has emerged as a recognizable and emotionally appealing brand icon, while the consistent design system and flavor indicators ensure wide appeal and a strong, universal brand identity.

Żabka | Tomcio Paluch – Green Line Sandwiches

Żabka

**Project Background** Tomcio Paluch is one of Żabka’s most well-known brands, especially recognized for its extensive range of sandwiches. Recently, the brand has added products that cater to the increasing focus on health and fitness. Our mission was to develop a unique visual identity for this new "Green Line," ensuring it aligns seamlessly with the existing product range. The objective was to create packaging that appeals to health-conscious consumers looking for fresh, high-quality items with clearly stated nutritional information. This new line aims to bolster Żabka's image as a source of quick, nutritious, and contemporary meal options for people on the go. **Project Goals** - Differentiate the new line from current products. - Emphasize reasons to believe (RTBs) and key nutritional details. - Cultivate an impression of freshness and healthiness through natural design elements. **Target Audience** Consumers who intentionally choose healthier food alternatives and are willing to invest more for quality and transparency. **Project Challenges** - Limited label space necessitated a precise and effective layout to convey all required mandatory and brand-enhancing information. - Inclusion of multiple required elements: nutritional values, quality claims, the “Porcja Dobrego” label, Nutri-Score, and calorie count. **Project Approach** - **Color and Graphics:** Incorporate prominent green accents and natural elements (like leaves and herbs) to suggest health benefits. - **Typography:** Utilize modern, clean fonts consistent with the Tomcio Paluch brand, while clearly differentiating the new line. - **Iconography:** Develop simple, legible icons to convey health advantages and necessary quality indicators, facilitating quick purchasing decisions. **Outcome** With its vibrant green visual theme, organized information hierarchy, and strong focus on nutrition, the Green Line distinguishes itself on store shelves and stands out against competitors. It is crafted to instantly capture the attention of health-focused shoppers and enhance Tomcio Paluch’s as well as Żabka’s standing as leaders in convenient, high-quality, health-conscious food options.

7 more projects

Pricing Snapshot

Min Project Size

N/A

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

"Soul and Mind Group delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Packaging Design

Graphic Design

Brand Identity Design

Performance Marketing

Marketing Funnel Development

Digital Strategy

Reviews For Soul and Mind Group

Submit A Review

No Reviews Yet

Be the first to share your experience working with Soul and Mind Group.

Write a Review