Soul and Mind Group
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Overview
10 - 49
Employees
2006
Year Founded
ABOUT SOUL AND MIND GROUP
Visionary in Soul. Strategic in Mind.
We reject the idea of divisions. Our approach merges intuition with analysis, emotions with strategic planning, vision with execution, and strategy with creativity. We assist brands in communicating not just louder, but in a more intelligent way, ensuring that every message carries significant meaning. We don’t see isolated actions in various marketing areas as effective. Design is rooted in strategy, while communication is the final outcome. We work with a sense of connection that fosters relationships and employ a strategy that extends beyond individual campaigns.
LANGUAGES SPOKEN
English
HIGHLIGHTS
10 - 49
Employees
2006
Year Founded
Services
Focus
Industries
Clients
Services Provided
20% Packaging Design
30% Graphic Design
50% Brand Identity Design
30% Performance Marketing
40% Marketing Funnel Development
30% Digital Strategy
About the Team
OUR STORY
Soul & Mind, a Poznań-based advertising agency since 1992, specializes in brand design, packaging, industrial design, digital marketing, and photography. Their approach integrates strategy, creativity, and efficient execution, evident in projects like the Almette consumer contest tailored for mothers, managed end-to-end from concept to reporting. They excel in creating visually appealing, strategically sound campaigns, exemplified by their work with brands such as Lorenz, Diamant, Sofio's Fruit Mood, and Lajkonik. Soul & Mind emphasizes building strong, recognizable brands by harmonizing design with marketing strategies, leveraging insights into consumer behavior trends, and delivering seamless multichannel communications to engage diverse audiences effectively.
