Sotheby's Motorsport (SOMO) is a high-end online auction platform for exotic and luxury vehicles. Established in 2023 through a partnership between RM Sotheby’s and Motorsport Network, it aims to provide collectors and car enthusiasts around the world with a smooth, secure, and personalized buying and selling experience. By merging the best elements of traditional auctions with cutting-edge technology, Sotheby's Motorsport features expertly curated listings that include professional photography, detailed inspection reports, and verified participants. The platform focuses on modern sports and luxury cars, often with prices exceeding $100,000, creating a marketplace characterized by trust, transparency, and exclusivity. Additionally, Sotheby's Motorsport offers specialized assistance with financing, logistics, and post-sale processes, delivering a premium experience for both buyers and sellers and transforming the online luxury car auction market.