Rock N Roll Tequila | Social Media and a +600% ROI
Cultivating a devoted social media audience for Rock N Roll Tequila
The Journey Begins
When Rock N Roll Tequila sought to refresh their social media presence, they recognized the need for an agency specializing in social media content creation. After a 60-minute conversation to understand the business and its marketing objectives, we set to work on a presentation and proposal aimed at enhancing their digital footprint. We initiated our collaboration with a six-month contract.
Remarkable Growth on Social Media
With the introduction of vibrant, high-quality content across their platforms, they began to meet key performance indicators and experience significant growth. Since we began our partnership in 2019, Rock N Roll Tequila has gained an average of 2,000 new followers each month. As of now, their follower count stands at 68,000, and we continue to oversee their social media channels, including content development, scheduling, distribution, advertising, and customer engagement.
Expanding the Partnership: Igniting Success
Our achievements in social media marketing have led to further opportunities. We have produced all their product photography for promotional materials seen in liquor stores and restaurants nationwide. We have also spearheaded PR campaigns that achieved national television exposure on networks such as CNN, HLN, and Fox Sports. Additionally, we took charge of their e-commerce initiatives, setting new records year after year.
Impressive ROI: Over 600% Return on Ad Spend (ROAS)
Our e-commerce strategies have incorporated unique promotional tactics, including free gifts, giveaways, and bundles, while also managing graphic design and media purchasing. This has allowed them to maintain a remarkable 600% Return on Ad Spend, which is twice the industry average. We take pride in being part of the Rock N Roll family and contributing to their growing success. And before we wrap up, we’d like to highlight something we’re particularly proud of: we created their slogan, "Tastefully Rebellious." How cool is that?