Success with Digital Marketing
EUROTecniche India is a branch of EUROTecniche Srl, an Italian firm founded in Vicenza in the 1990s. It provides a wide array of galvanic processes and machinery, metal finishing treatments, and precious metal refinery plants, particularly catering to the jewellery industry. With a global footprint, EUROTecniche has offices and factories in over 30 countries. The company’s leadership is committed to exploring new technologies, positioning EUROTecniche as an innovator in delivering outstanding and creative products.
**Objective:** Build an online presence, enhance brand awareness, and boost sales.
**Target Audience:** Jewellery manufacturers and artisans.
**Strategy Implemented:**
**Phase 1 (Jan 2020 - Apr 2020):**
- Established a social media presence on platforms such as Facebook, Instagram, and LinkedIn.
- Created audience-relevant content that explains products in an accessible manner, offered in multiple languages according to regional preferences, such as Hindi, Gujarati, and Bengali.
- Focused on acquiring new clients in Mumbai and Kolkata through paid promotions and social media engagement.
- Generated over 250 leads in the first quarter, growing from zero presence to 1,500 followers, resulting in 750,000 impressions.
**Phase 2 (May 2020 - Jan 2021):**
- Continued social media and WhatsApp marketing efforts.
- Developed a website serving as a product portfolio, providing detailed information about chemicals and plants.
- Expanded geographical reach into Gujarat and Rajasthan.
- Consistently generated an average of 125 to 150 leads each month, opening new opportunities every month.
**Phase 3 (Feb 2021 - Present):**
- Introduced gamification by offering attractive deals on products and machinery, along with client support.
- Currently generating leads not only in India but also in Dubai and other countries.