Social Soup

Social Soup is a recognized Australian influencer marketing agency that focuses on creator-driven campaigns with significant commercial outcomes. With more than 18 years of experience, we provide effective influencer marketing, UGC production, product sampling, reviews, and ongoing creator programs for top brands in sectors like FMCG, retail, beauty, wellness, parenting, travel, and lifestyle. Our services encompass complete influencer strategies, creator sourcing and management, content creation, extensive product sampling, in-store activation assistance, community engagement, and performance analytics. Whether for one-time campaign launches or ongoing partnerships, we develop and implement scalable programs that align with brand goals. Honored as B&T Creator Agency of the Year and a multi-time AiMCO Award recipient, Social Soup merges strategic knowledge with proprietary technology through our SMART Platform, ensuring brands have comprehensive oversight of campaign execution, creator processes, and performance metrics. With offices in Sydney and Melbourne, we collaborate with both national and international brands to achieve measurable ROI, foster brand trust, and ensure long-term growth.