Social Lens Research

Social Lens Research is a digital-focused insights agency that prioritizes user experience. Our varied team of market researchers, strategists, and customer experience specialists has a strong history of providing actionable insights that guide market entry strategies, competitive positioning, and innovative customer experiences. We excel in engaging with diverse groups, including African American/Black consumers, Asians, Latino/Hispanic communities, LGBTQ+ individuals, people with disabilities, Millennials, Gen Z, gamers, small business owners, luxury buyers, and those experiencing food insecurity. Our unique video research platform, Lens Engage, allows us to tailor immersive research experiences that yield valuable insights. Participants can delve into their experiences, challenges, and needs through creative prompts and video-based feedback. Our online research approach is efficient, iterative, and collaborative, ensuring findings are presented in a digestible format for easy sharing with stakeholders. **OUR CAPABILITIES** - Millennial and Gen-Z Gamers - Luxury Buyers - Black/African Americans - Hispanics/Latinos/LatinX - LGBTQ+ - WIC and SNAP Recipients - Diverse Parents/Families - Small Business Owners - Thought Leaders - Community Navigators - Influencers **KEY METHODOLOGIES** - Tailored high-quality niche respondent recruitment - On-demand online communities - Mobile Research - Video Research - Online in-depth interviews and focus groups - Competitive benchmarking - Secondary research - Quantitative studies **AFFILIATIONS** - Insights Association - Women in Research Groups (WIRE) - Qualitative Research Consultants Association (QRCA) - Certified women-owned business (WBENC) - Certified Minority-owned business (NMSDC)