Big V Property Group Website Redesign
Big V Property Group manages and operates retail centers in rapidly growing markets across the U.S. As a fast-moving, family-owned company that prioritizes tenant needs, they required a digital presence that could keep pace with their dynamic approach.
THE CHALLENGE: Big V's previous website contained the essential elements but was poorly organized. The navigation was awkward, the content was too dense, and the design did not reflect the energy and focus of their brand. It fell short in storytelling and sophistication, which were necessary to accurately represent their extensive portfolio and effectively engage leasing prospects.
THE SOLUTION: We completely redesigned the website, starting with an improved information architecture to simplify navigation and prioritize key messages. The new design embraced Big V's established brand aesthetic—vibrant red, sharp lines, and bold typography—providing the right framework to excel across all devices. We enhanced their portfolio presentation with new photography, subtle animations, and an intuitive property search feature tailored to user needs. On the technical side, we integrated real-time property data using Property Capsule, synchronized lead generation with Salesforce and HubSpot, and adhered to ADA compliance and SEO best practices. A more visible News & Insights section highlighted their thought leadership.
TECHNICAL HIGHLIGHTS:
- WordPress CMS with 7 custom content types
- Integration with Property Capsule for real-time listings
- Synchronization of leads with Salesforce and HubSpot
- Property-based email routing for each agent
- Dynamic property search and filtering
- Integration with Google Analytics 4, along with ADA and SEO best practices
"The project involved a complete redesign, content refresh, custom video and photography, and the establishment of a new backend platform—handled seamlessly. It stayed on schedule and within budget, with exceptional communication from the team." — Julee Zack, VP of Marketing