Social Animal

Social Animal is an agency specializing in performance-driven web development and technical SEO, catering to teams that prioritize speed, scalability, and search optimization. Since our inception in 2012, we have launched over 5,000 websites across various major technologies. Our current focus is on headless systems, utilizing Next.js and Astro for front-end development, Sanity, Contentful, Payload, Storyblok, and Hygraph for content management, Supabase and Stripe for the application layer, and Vercel for edge delivery. We handle migrations that many other agencies shy away from, such as transitioning from Sitecore to headless systems, AEM to Next.js, WordPress to Payload, Magento to Medusa, and more, with an assurance of zero downtime and preservation of SEO integrity. Our specific offerings include: • Headless CMS implementations and migrations — including content modeling, API design, editor training, and deployment • Development using Next.js and Astro — creating marketing sites, e-commerce platforms, SaaS applications, and directory services • Core Web Vitals enhancement — transforming sites from failing scores to successful ones across all URLs • Technical SEO solutions — large-scale programmatic SEO (deploying over 91,000 pages), international SEO with hreflang, schema markup, and indexation recovery • AI feature integration — incorporating ChatGPT, Claude, and OpenAI functionalities into Next.js applications with appropriate evaluation frameworks, budget controls, and PII safeguards • Multilingual platform management — operating a production translation pipeline for over 1,000 pages across 10 locales We are discerning in our client engagements. Most projects begin with a discovery call, followed by either a fixed-price project or ongoing monthly collaboration. Typical project budgets range from £15K to £200K. Our clientele is diverse, stretching from Seed-stage SaaS firms to publicly listed companies, located in cities such as London, New York, Los Angeles, Toronto, Sydney, and Berlin. If your site is sluggish, your SEO efforts have plateaued, or your CMS cannot handle your content needs — schedule a call. We’ll diagnose the issues and suggest what needs to be addressed before you commit to any agreement. Our London studio is based in Notting Hill, and we provide services globally.