MeadJohnson US for HCPs
Mead Johnson & Company, LLC.
Transforming Healthcare Professional Engagement with the HCP Mead Johnson Platform
Challenge: The main objective was to develop a contemporary, secure, and interactive platform filled with product details, educational materials, and information on clinical trials specifically designed for healthcare professionals (HCPs). This platform needed to be user-friendly, engaging, and serve a dual purpose: enhancing doctors' understanding and offering useful resources for their patients.
Solution: Utilizing the adaptable Salesforce Data Experience platform, Sobre Technologies LLC embarked on creating an advanced digital ecosystem from scratch. The solution included:
- Direct multi-layer integration with Veeva, Salesforce Marketing Cloud, and marketing partners: This streamlined marketing communications, ensuring timely and relevant outreach to HCPs.
- An innovative sample ordering system: This feature enables HCPs to request product samples through an automated, multi-tier verification process, enhancing security and simplifying operations. The system incorporates anti-fraud measures and seamless Salesforce integration to guarantee data and order reliability.
- A comprehensive Content Management System (CMS): Built on Salesforce eCRM, this user-friendly CMS allows non-technical staff to quickly update products, articles, and images, maintaining an engaging and up-to-date platform. Dedicated apps are available on both the Apple Store and Google Play, allowing HCPs to access the platform anytime, anywhere.
- Omnichannel integration and advanced security: This ensures a consistent and secure user experience across all platforms.
Results: The launch of the HCP Mead Johnson platform has been extremely successful, attracting over 50,000 new visitors each month. The platform has become an essential tool for HCPs, transforming their access to and interaction with information on child nutrition products and influencing how they educate and care for their patients.