Soap Media

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Overview

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2005

Year Founded

ABOUT SOAP MEDIA

Your Partner in Digital

Soap Media is a recognized and award-winning digital marketing agency located in Preston and Manchester. We blend strategic insight with creativity, putting you at the forefront of our efforts. As a customer journey agency, we provide a seamless user experience across all aspects of your digital marketing. Our mission is to be “Your Partner in Digital.” Since our establishment in 2005, we have effectively developed our distinct omnichannel strategy and collaborated with top organizations across various sectors. From finance and e-commerce to education and entertainment, we have produced some of the most innovative and engaging projects in the UK. The success of our partners has significantly contributed to our recognition, including being named 'The Drum's Best Agency in the UK for Client Satisfaction in 2021 and being acknowledged as a Top UK B2B Company for four consecutive years by Clutch. We have also received accolades from AAAwards, Ad World Masters, and ThreeBestRated. Over the years, we have continuously refined our approach to stay ahead of the evolving trends and needs of the digital marketing landscape. We achieve our best results through a holistic approach, but our expertise encompasses web design, creative design, web development, inbound marketing, search engine optimization (SEO), content marketing, pay-per-click (PPC) management, email marketing, and social media. Whatever your digital ambitions are, we have the right solutions for you.

Tech Stack

SymfonyLaravelNextJSNodeJSReactReact NativeVueJSAJAXEmber.jsJavaJavaScriptPHP+4 more

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2005

Year Founded

Services

Focus

Industries

Clients

Services Provided+8 Services

3% Content Marketing Strategy

3% Digital Strategy

3% Social Media Marketing

2% Email Marketing & Automation

5% Search Engine Optimization (SEO)

4% Pay Per Click

12% YouTube Advertising

8% Retargeting & Remarketing Campaigns

About the Team

OUR STORY

Our Journey: As one of the UK’s earliest full-service digital agencies, we have been driven by our passion for nearly twenty years, transforming the digital landscape and guiding businesses toward success. We're exceptionally skilled at what we do. Let our team help you become a leading presence in your industry. We are Your Partner in Digital™.

TEAM PHOTOS

Portfolio

Brand Refresh for the UK's Largest Fabric Retailer

Unknown

Minerva is the UK's largest fabric retailer, focusing on high-quality dress fabrics. Although they have a strong unique selling proposition (USP), their brand identity did not align with it, prompting us to step in and enhance their image. **The Brief – Their Requirements** Minerva has over 100,000 items available for same-day worldwide dispatch, but their website operates more like a social platform. Customers purchase fabrics, design garments, and share photos of their creations, fostering a large community and innovative user-driven promotion. While they initially sought a simple brand refresh, we determined that a complete redesign was essential. **Initial Investigations – Our Approach** The name Minerva is derived from the Roman goddess of wisdom, war, art, education, justice, and commerce. Although these attributes are complex, they didn't align entirely with the brand. We concluded that Minerva required a new identity that did not depend on the goddess's image. **The Solution – Our Actions** Minerva's core values are centered on the three C’s: creativity, craft, and community. Their previous logo did not capture these elements, so we designed a vibrant, bold, and adaptable logo that serves as a visual representation of these qualities. Additionally, we established a comprehensive brand identity, which includes refreshed typography, an updated color palette, and a set of interchangeable graphics that emphasize Minerva’s values. This new identity more accurately reflects their community-oriented, creative, and craft-focused ethos while modernizing their visual representation.

Transformative Marketing, Software & UX

Centre of Excellence

CoE is an online learning platform that provides transformative education. When we began collaborating with CoE in 2015, it had a commendable mission and a growing network of learners, selling 16,000 courses annually across 22 countries, with 500,000 users each year. However, it was evident that improvements were needed in customer experience and scalability strategies. Our Strategy We adopted a long-term perspective on the brand, recognizing the immense potential for global growth in the sector. This led us to establish an omnichannel marketing strategy to facilitate efficient and rapid scalability. Additionally, we developed a comprehensive plan to enhance user experience in anticipation of significant growth milestones and to leverage the impactful nature of CoE's courses as a marketing tool. We assisted CoE in defining its unique selling proposition as a 'subculture of learning' and identified opportunities to build a community around its transformative influence. Given the distinctive characteristics of e-learning, we realized that to fully support this ecosystem, we needed interconnected web solutions that included all stakeholders—course creators, CoE staff, assessors, and learners. The Results We recognized that the learner's experience relies on the interactions of all stakeholders. Therefore, we established a fully integrated ecosystem that created a holistic marketing strategy and a collaborative environment for all participants. Site engagement has reached new heights, with Alexa.com reporting an average user session duration of 9:07, up from 2:12 in 2015. This growth coincided with a complete rebranding effort aimed at achieving global recognition. Notably, during the lockdown in 2020, we responded to the needs of thousands seeking to enhance their skills and mental well-being, resulting in a remarkable 220% year-over-year increase in users, bringing the total to 2,000,000 monthly users. Overall, we have expanded CoE's reach to offer services in 150 countries, marking a 581% increase, encompassing 77% of the global population.

New Website and Paid Marketing for UK Theme Park

Blackpool Pleasure Beach

After investing millions in new park attractions, Blackpool Pleasure Beach shifted its attention to enhancing its website and paid media marketing strategy. They engaged us to redesign their website and implement a marketing approach to achieve their sales goals. Our assistance involved updating the brand logo, developing a streamlined and responsive website, and adding a gift shop section for park merchandise and show tickets. With more than 40% of Blackpool Pleasure Beach’s traffic and a significant portion of its revenue generated from mobile and tablet users, we prioritized creating a user experience that was engaging on these devices as well as on desktops. We simplified navigation and incorporated tabs to keep content visible, along with a clean interface that clearly differentiates each element. We also optimized the checkout page to help maximize conversion rates for the theme park. Additionally, we created a straightforward visual language and designed a striking new logo that captured the excitement and anticipation of the amusement park. For our paid media strategy, we executed PPC and social media campaigns aimed at promoting offers, boosting ticket sales, and effectively targeting the right audiences for remarketing. Ultimately, we achieved significant results through precise demographic targeting, thoughtful selection of messaging for social posts and engagement campaigns, as well as strategic timing for posts. The outcome of our website redesign and paid marketing strategy included:

10 more projects