Founded in early 2017 by Katya Ryabova, SMM Headquarters began as a social media marketing agency and has since transformed into a solo advisory service specializing in supporting fast-growing subscription-based businesses. Grounded in the Customer-Led Growth framework developed by Georgiana Laudi and Claire Suellentrop of Forget the Funnel, Katya emphasizes the importance of understanding customers to drive strategic decisions. With a sociology degree from the University of Toronto and extensive experience across e-commerce, fintech, travel, sports, and non-profits, she particularly enjoys working with technology and SaaS companies both in Canada and internationally. For web development needs, Katya collaborates with Concise Studio, a trusted partner skilled in full-stack development, UX, and graphic design across diverse industries.