Facebook Lead Magnet Marketing
The client aimed to generate qualified leads by reaching a cold audience through Facebook Ads, specifically targeting mothers of children aged 6-13 who face ADHD or focus difficulties. We collaborated with the client to create two lead magnets. The first was intended for use during the six weeks leading up to the school year, while the second was a homework guide for the academic year. We developed Facebook campaigns that targeted this audience with various ad strategies, utilizing both lead forms and landing pages. Additionally, we implemented multiple ads for split testing to optimize results, executing tests on both Facebook and Instagram to identify the most effective platform.
**Back to School Guide Results**
The back-to-school campaign reached 163,557 individuals with an ad spend of $8,000, resulting in 1,348 downloads of the guide at a cost of $5.93 each. The campaign also generated an extra 76 leads from website users who engaged with other calls to action. A remarketing campaign targeted those who downloaded the guide, yielding an additional 49 conversions on their website, which collectively brought in over $50,000 in revenue.
**Homework Strategies Guide Results**
The campaign for the homework strategies guide reached 181,056 people, costing $9,046.23 in advertising. This led to 897 downloads of the guide at a cost of $10.08 each, and it also generated an additional 140 leads from website interactions with other calls to action. So far, this campaign has produced tens of thousands in revenue, and the company continues to receive consultations and sales from these leads.